Category Manager (Operations Manager)

Key Responsibilities

• Marketplace Growth and Optimization
• Drive operational strategies to enhance creator discovery, ensuring brands can seamlessly access the right creators for every campaign.
• Build and operationalize pricing structures that balance efficiency, scalability, and value for both brands and creators.
• Implement initiatives that directly boost order volume, optimize fulfillment processes, and encourage higher brand spend on the marketplace.
• Design and maintain a structured communication framework (similar to Airbnb) that standardizes brand–creator interactions, reducing manual interventions and errors.


• Supply and Demand Management
• Lead end-to-end creator onboarding operations, building scalable processes for verification, category mapping, and community engagement.
• Establish and enforce a sustainable, process-driven pricing strategy that ensures predictability for brands while maximizing creator returns.
• Oversee delivery automation workflows to ensure campaigns move smoothly from brief intake to final execution with minimal manual touchpoints.
• Use data-driven monitoring of supply-demand balance to proactively address gaps, ensuring timely availability of the right creators for brand needs.


• Performance Metrics and KPIs
• Track and report key operational metrics, including order volumes, revenue growth, profit margins, and turnaround times.
• Monitor creator retention, onboarding SLAs, and adoption of marketplace tools, ensuring continuous operational improvements.
• Implement delivery-focused KPIs (e.g., % campaigns delivered on-time, error-free) to improve client satisfaction and repeat business.
• Use data analysis not just for insights but also to enforce operational playbooks, prevent bottlenecks, and maintain service standards.


• Cross-Functional Collaboration
• Partner with product/tech to co-create features that reduce ops complexity, automate manual steps, and improve reliability of campaign execution.
• Work closely with marketing and growth teams to ensure creator and brand onboarding operations align with demand generation.
• Collaborate with finance and legal to standardize contracts, payment flows, and compliance checks across all marketplace transactions.
• Establish a cadence of operational reviews with stakeholders to align KPIs, track progress, and make mid-cycle adjustments.


• Market Expansion and Strategy Development
• Scale marketplace operations in India by setting up repeatable playbooks for creator onboarding, order fulfillment, and client delivery.
• Continuously evaluate market dynamics and competitor operational models, incorporating learnings into our workflows.
• Develop an operational roadmap for international expansion, focusing on scalable onboarding, compliance, and cross-border campaign delivery.

Qualifications

• Experience: 3+ years in marketplace management, e-commerce, or related roles 
• Education: Bachelor’s degree in Engineering from a top-tier institution; MBA or advanced degree preferred.
• Analytical Skills: Proficiency in SQL, BI tools, and data analytics, with the ability to leverage data to drive decision-making and optimize marketplace functions.
• Marketplace Expertise: Strong understanding of marketplace supply-demand mechanics, pricing strategies, and experience in managing complex customer relationships.
• Data-Driven Approach: Ability to utilize data and analytics to gain insights into marketplace trends, consumer behavior, and areas for optimization.
• Communication and Stakeholder Management: Strong verbal and written communication skills to coordinate with internal teams and engage with external stakeholders effectively.
• Leadership: Experience managing teams of 5-7, with the ability to guide and inspire team members to achieve collective goals. Experience working cross-functionally with tech, marketing, and product teams to drive marketplace growth.

Why join us?

• As a Category Manager, you’ll play a central role in defining and scaling a high-growth product in the influencer marketing industry. Join us to shape a marketplace that enables brands and creators to connect seamlessly, drive significant impact, and redefine the influencer marketing ecosystem.