Category Manager

Posted 2 Days Ago
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Appleton, WI, USA
In-Office
Mid level
Retail
The Role
Develops category strategies, manages assortments and merchandising, analyzes performance and market trends, negotiates vendor agreements, and drives pricing, promotions, inventory, private-brand, and product-development initiatives. Partners with operations, inventory, and planogram teams while translating category data into recommendations for leadership. The role targets sales, gross profit, inventory turnover, and long-term category growth.
Summary Generated by Built In

Are you an experienced and data-driven retail merchant looking to make your mark with an established yet growing retailer?  Fleet Farm may be the perfect match for you!

The Category Manager is responsible for developing, sourcing, pricing and merchandising for catalog, internet and sales promotions that meet the merchandising objectives of the company. Provides merchandise assortments that continually increase company revenues and profitability that achieve all assigned category goals and objectives.

What You'll Do

  • Develop category strategies that support sales, gross profit, inventory turnover, and long-term category growth.

  • Manage category performance by analyzing historical results, market trends, competitive insights, and customer needs to identify opportunities and recommend actions.

  • Lead assortment and merchandising strategies by defining core assortments, evaluating product performance, identifying trends, and recommending pricing, promotions, displays, and planogram opportunities.

  • Negotiate vendor agreements and buying contracts to support category objectives and deliver competitive product offerings.

  • Partner cross-functionally with Store Operations, Planogramming, Inventory Management, and other teams to align forecasts, inventory levels, promotional plans, and merchandising initiatives.

  • Drive private brand and product development opportunities by building product knowledge, evaluating assortment opportunities, and developing sales and gross profit forecasts.

  • Influence business decisions by translating category data into actionable recommendations, leading strategic projects, and communicating insights to division leadership and key stakeholders.

Job Requirements:

  • Bachelor’s degree or equivalent years of experience, required.
  • 3-5 years of related experience, required.
  • Experience with retail environment, preferred.
  • Experience working with P&L concepts – revenue, cogs, gross profit margin, operating expenses and income.
  • Knowledge of customer centric retailing principles and the analytics of customer purchase behavior.
  • Ability to manage multiple projects in a fast-paced environment.
  • Excellent computer skills, with MS Office Applications: Word, Excel, PowerPoint.

Who We Are
At Fleet Farm, we’re proud to serve our customers and communities with Midwestern GRIT. Our team is hardworking, friendly, dependable, and always ready to help. We believe in working together and providing a great experience for every customer.

Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Bachelor’s degree or equivalent years of experience
  • 3–5 years of related experience
  • Experience working with P&L concepts, including revenue, COGS, gross profit margin, operating expenses, and income
  • Knowledge of customer-centric retailing principles and customer purchase behavior analytics
  • Ability to manage multiple projects in a fast-paced environment
  • Excellent computer skills with Microsoft Office applications, including Word, Excel, and PowerPoint
  • Retail environment experience

Fleet Farm Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fleet Farm and has not been reviewed or approved by Fleet Farm.

  • Wellbeing & Lifestyle Benefits — A prominent 20% team member and family merchandise discount is called out as a standout perk, with additional wellness discounts highlighted.
  • Leave & Time Off Breadth — Paid time off and sick pay are included for store and distribution center teams as part of the core full‑time package.
  • Healthcare Strength — Full‑time roles offer medical, dental, vision, and life insurance, covering standard health needs common to big‑box retail.

Fleet Farm Insights

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The Company
HQ: Appleton, WI
2,217 Employees
Year Founded: 1955

What We Do

Fleet Farm is a growing company and we are always on the lookout for talented Team Members. Fleet Farm is a value-based retailer of lifestyle merchandise that has been proudly serving farm, ranch and suburban customers in the Upper Midwest since 1955. Our stores offer a wide assortment of goods anchored by five key categories: farm/pet supplies, hunting/fishing products, auto parts, home improvement/home living goods and outdoor/work apparel. Our average store size is approximately 200,000 total square feet. Most locations include automotive service, a convenience store or gas station and a car wash. It’s safe to say, we’ve got something for everyone. After over 60 years in business, Fleet Farm continues to grow, while offering the kind of friendly knowledgeable customer service you won’t find anywhere else. We remain committed to our founding values of honesty, integrity, hard work, service and loyalty. Visit jobs.fleetfarm.com to learn more about our exciting career opportunities.

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