The Role
Own the category’s end-to-end strategy, growth, customer experience, and P&L. Build financing journeys, drive acquisition and retention, optimize performance through data and experimentation, and improve profitability and unit economics. Partner cross-functionally with Product, Technology, Risk, Operations, Marketing, and leadership to launch and scale new business initiatives from zero to one.
Summary Generated by Built In
About the Role
We are looking for an experienced Category Lead to build, own, and scale a high-potential category from the ground up.
This is a high-impact, entrepreneurial role that combines business ownership, product thinking, strategy, and execution. The role will be responsible for defining the category strategy, identifying growth opportunities, building customer-centric solutions, and driving the business towards scale and profitability. The ideal candidate will have a strong track record of owning and scaling businesses or categories, with the ability to operate across product, growth, operations, and commercial functions.
What You'll Do
- Own the end-to-end strategy, growth, and P&L for the category.
- Define and build customer-first financing journeys where customers pay interest only on the amount utilized, enabling a flexible and efficient borrowing experience.
- Develop and execute strategies to drive customer acquisition, engagement, utilization, retention, and overall category growth.
- Use data, customer insights, and experimentation to continuously optimize the product and business performance.
- Track and improve key metrics including portfolio growth, customer adoption, utilization, profitability, and unit economics.
- Partner closely with Product, Technology, Risk, Operations, Marketing, and other cross-functional teams to execute the category strategy.
- Work closely with senior leadership to identify, launch, and scale new business initiatives as part of Paytm’s new venture.
- Operate with a zero-to-one mindset, taking ownership from identifying the opportunity through to building a scalable business.
What We're Looking For
- 8 -12 years of experience in Category Management, Product Management, Business Management, General Management, or a similar role.
- Proven experience owning and scaling a business, category, or product with measurable impact on growth and profitability.
- Strong understanding of customer journeys, marketplaces, merchant ecosystems, supply chains, logistics, digital businesses, or financial products.
- Experience managing large portfolios and driving business outcomes through data-led decision making.
- Strong commercial and analytical orientation, with the ability to translate insights into actionable business strategies.
- Excellent stakeholder management and cross-functional leadership skills.
- Strong problem-solving ability and comfort working in ambiguous, fast-changing environments.
- Entrepreneurial mindset with the ability to build from zero, move with speed, and take end-to-end ownership.
Skills Required
- 10+ years of experience in Category Management, Product Management, Business Management, General Management, or a similar role
- Proven experience owning and scaling a business, category, or product with measurable growth and profitability impact
- Strong understanding of customer journeys, marketplaces, merchant ecosystems, supply chains, logistics, digital businesses, or financial products
- Experience managing large portfolios and driving business outcomes through data-led decision-making
- Strong commercial and analytical orientation
- Excellent stakeholder management and cross-functional leadership skills
- Strong problem-solving ability and comfort working in ambiguous, fast-changing environments
- Entrepreneurial mindset with the ability to build from zero, move quickly, and take end-to-end ownership
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
