Category Manager

Posted Yesterday
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Barcelona, Cataluña, ESP
In-Office
Mid level
Healthtech • Manufacturing
The Role
Drive Tissue category growth in the Spanish retail market by developing category strategies, shopper activations, POS excellence, and insight-driven plans. Analyze sell-in/sell-out and market data, manage budgets, support forecasting and collaborate with Sales, Marketing and Field Sales to execute customer-focused initiatives.
Summary Generated by Built In

Category Manager

Ready to shape category growth with leading brands? Join Essity and help us create meaningful impact in the Spanish retail market while growing your career in a collaborative environment.

About the Role

As a Category Manager you will play a key role in driving category growth and shopper engagement across our Tissue portfolio. By combining consumer, shopper and market insights, you will develop customer-focused strategies that strengthen our market position, accelerate growth, and deliver value for both our customers and consumers.

Working closely with Sales, Marketing and Field Sales teams, you will influence decision-making, optimize category performance, and bring innovative initiatives to life at the point of sale.

What You Will Do

  • Category Strategy: Develop and lead Category Management initiatives to drive growth across prioritized channels and key customers.

  • Shopper Activation: Design and implement customer-specific plans covering assortment, distribution, promotion, and in-store visibility.

  • Point of Sale Excellence: Create and coordinate impactful POS materials and activations to support innovations, product launches, and brand campaigns.

  • Insight Generation: Analyze sell-in, sell-out, market and shopper data to identify opportunities and recommend actionable growth plans.

  • Budget Management: Manage the assigned budget, ensuring efficient investment and maximizing return on investment.

  • Business Planning: Contribute to forecasting and annual planning processes by providing category growth projections and recommendations.

  • Cross-Functional Collaboration: Partner with Sales, Marketing and Field Sales teams to deliver integrated customer and category growth initiatives.

Who You Are

  • Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.

  • At least 3 years of experience in Consumer Goods, preferably within Category Management, Shopper Marketing, Customer Marketing, or Trade Marketing.

  • Strong analytical capabilities with experience using market and retailer data sources such as Nielsen and advanced Microsoft Office tools.

  • A collaborative and proactive professional with strong communication, stakeholder management and problem-solving skills, able to work effectively across multifunctional teams.

  • Fluent in Spanish and English.

What We Can Offer You

Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

Innovate for Good | Excel Together | Be You with Us

Application End Date:30 jul 2026Job Requisition ID:Essity263481

Skills Required

  • Bachelor's degree in Business Administration, Marketing, Economics, or related field.
  • At least 3 years of experience in Consumer Goods (Category Management, Shopper Marketing, Customer Marketing, or Trade Marketing).
  • Experience using market and retailer data sources such as Nielsen.
  • Advanced Microsoft Office skills.
  • Strong communication, stakeholder management, problem-solving, collaborative and proactive work style.
  • Fluent in Spanish and English.
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The Company
HQ: Stockholm
17,013 Employees
Year Founded: 2017

What We Do

Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity

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