The Role
Job Description
Key Activities:
Competencies (experiences/ Education):
Skills (Knowledge/ Capabilities):
Location(s)
Mexico, D.F.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Key Activities:
- Lead the creation of long, mid and short term category strategies identifying Category Value Drivers.
- Provide consumer's evidence based recommendations that are translated into business results.
- Lead cross-functional teams to ensure brand plans alignment, development & execution for AOP & Strat Plan (3YP).
- To be the guardian of price and assortment strategy by channel and assure correct execution and to find costs optimization opportunities connecting with Supply & Procurement & Manufacturing with commercial business.
- Support the innovation team with the right insights & strategy to ensure an inno pipeline for the long term that strongly builds the brand ambition
Competencies (experiences/ Education):
- Proven experience as CPG brand manager or similar role, between 5 to 6 years of experience in Categories and brand development.
- Extensive experience in understanding consumer insights and the retail environment.
- Commercial mindset and full comprehension of marketing and sales principles.
- Knowledge and Experience with P&L and Category Management and Business Case development
- Fluent English
Skills (Knowledge/ Capabilities):
- Strong analytical skills
- Critical thinking (strategic mindset).
- High drive
- Assertive communication.
- Proactive attitude and ability to work in dynamic and changing environment.
- Goal oriented and problem solving skills.
- Project management skills
- Leadership (Direct report or/and cross functional teams)
- Influential
- Digital knowledge
Location(s)
Mexico, D.F.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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The Company
