Key Activities:
- Lead the creation of long, mid and short term category strategies identifying Category Value Drivers.
- Provide consumer's evidence based recommendations that are translated into business results.
- Lead cross-functional teams to ensure brand plans alignment, development & execution for AOP & Strat Plan (3YP).
- To be the guardian of price and assortment strategy by channel and assure correct execution and to find costs optimization opportunities connecting with Supply & Procurement & Manufacturing with commercial business.
- Support the innovation team with the right insights & strategy to ensure an inno pipeline for the long term that strongly builds the brand ambition
Competencies (experiences/ Education):
- Proven experience as CPG brand manager or similar role, between 5 to 6 years of experience in Categories and brand development.
- Extensive experience in understanding consumer insights and the retail environment.
- Commercial mindset and full comprehension of marketing and sales principles.
- Knowledge and Experience with P&L and Category Management and Business Case development
- Fluent English
Skills (Knowledge/ Capabilities):
- Strong analytical skills
- Critical thinking (strategic mindset).
- High drive
- Assertive communication.
- Proactive attitude and ability to work in dynamic and changing environment.
- Goal oriented and problem solving skills.
- Project management skills
- Leadership (Direct report or/and cross functional teams)
- Influential
- Digital knowledge
Location(s)
Mexico, D.F.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
What We Do
Kraft Heinz is a global food company with a delicious heritage.
With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Work With Us
We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.
Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.
Gallery
Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.






