At Kraft Heinz, Category Leadership is a core growth engine—built to lead with insights, act with intention, and deliver meaningful impact for our business and our retail partners. We operate with a category-first mindset, translating shopper behavior and data into strategies that influence decisions, shape shelves, and drive value. As insight-led consultants, we collaborate across teams to fuel performance today while anticipating the needs of tomorrow. We energetically invest in our people so that you will grow with us, and we’ll grow through you!
As a Category Growth Analyst, this role supports the Target Sales team as the category expert, shaping and executing consumer-led, customer-backed strategies across the Kraft Heinz portfolio. Acting as a consultative partner and insights expert, the Category Growth Analyst influences strategies across shelving, assortment, innovation, and the path to purchase throughout customer and sales routines. This role collaborates closely with Sales, Omni, BU Strategy, and Shopper Insights teams to deliver tailored, data-driven and category-centric solutions that create mutual value and elevate Kraft Heinz as a trusted advisor to Target across key category initiatives. This role supports our commitment to developing a world-class Category Leadership function—built on curiosity, learning, and a mindset of continuous growth.
Essential Responsibilities
- Deliver insight-led strategies to enhance category growth and Guest experience, providing strong category expertise throughout sales routines
- Translate consumer and shopper data into actionable, tailored recommendations across assortment, shelf, and innovation
- Support strategic customer engagements (e.g., line reviews, JBP sessions) with clear, category-centric, insight-driven stories
- Collaborate across Sales, Omni, BU Strategy, and Shopper Insights to align on and activate category priorities
- Apply omnichannel strategies to optimize the Guest experience across digital and in-store touchpoints
- Stay current on marketplace and shopper trends; proactively surface growth opportunities
- Contribute to knowledge sharing and functional capability-building across the team
Expected Experience & Required Skills
- Experience in category management and/or calling on Target
- Demonstrated ability to turn data into clear, actionable insights
- Strong application of assortment and shelving fundamentals
- Tested experience collaborating across functions in a fast-paced environment
- Proven proficiency in syndicated and shopper panel data tools (e.g., Circana, Numerator) and retailer-specific platforms (e.g., VIQ, DOMO)
- Growth mindset with strong ownership and execution discipline
- Strong communicator and problem-solver
- Collaborative team player
Work Environment & Schedule
This position is considered a normal office environment with limited travel or visits to external locations; offices are open workspaces. Additionally, this role requires a salaried, exempt schedule to best execute against customer and internal expectations.
Physical Requirements
- Willingness to drive and/or travel as needed
- Operate a computer and view screens for ~100% of work schedule
- Travel up to 5% of the time
This job description is not designed to cover or contain all duties or responsibilities that are required of the role. Duties or responsibilities may change or be added with or without notice.
Location(s)
Minneapolis Sales
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$77,800.00 - $97,300.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Minneapolis SalesKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
Skills Required
- Experience in category management and/or calling on Target
- Demonstrated ability to turn data into clear, actionable insights
- Proven proficiency in syndicated and shopper panel data tools
- Strong application of assortment and shelving fundamentals
- Collaborative experience in a fast-paced environment
What We Do
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years.
