Category Development Manager

Posted 7 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Entry level
Automotive • Hardware • Other • Energy • Industrial
The Role
Lead portfolio strategy and category growth for 3M’s China consumer health care business, including consumer skin care and first-aid portfolios. Analyze markets, competitors, and consumer needs to develop go-to-market plans, storytelling, pricing strategies, and product launch plans. Own portfolio lifecycle management, new product introduction pipelines, sales, standard margins, profit-center results, and price increases to optimize profitability.
Summary Generated by Built In
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

  • Lead and develop the portfolio strategy for China consumer health care (CHC) portfolios.

  • Analyzes the relevant CHC portfolio, market, and competitors to develop GTM plans and storytelling that drive category growth (consumer skin care & consumer first-aid)

  • Portfolio Management/LCM, owning the profit center business results including topline sales, std GM% as well as pricing.

  • CHC portfolio NPI Pipeline & Launch: Understands consumer behavior and identifies unmet needs, to lead local NPIs and influence global team in product global innovation. Launches new products with a comprehensive marketing plan.

  • Responsible for achieving the standard margin of the profit center by establishing a base price strategy for each portfolio.

  • Develops a price increase plan to optimize margins and counteract inflation or changes in costs.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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The Company
HQ: Saint Paul, MN
64,670 Employees
Year Founded: 1902

What We Do

3M operates as a diversified technology company, manufacturing more than 55,000 products, including adhesives, laminates, and many more. 3M touches virtually every part of your life. Our people and technology make the impossible, possible. Every day we apply our science to enhance people’s lives. This is 3M Science. Applied to Life.™

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