The Category Manager partners with the Director of Category Development to create consumer- and customer-focused strategies that drive category growth. This role uses data and insights from multiple sources to identify opportunities, develop recommendations, and support execution across national small format customers.
The ideal candidate combines strong analytical and communication skills with sound business judgment and experience in category management, assortment planning, pricing strategy, negotiation, sales, e-commerce merchandising, and cross-functional collaboration. They are skilled at building relationships, influencing stakeholders, and turning insights into action.
This role is also eligible to sit in the following locations: Denver, CO; Chicago, IL
Job DescriptionCATEGORY DEVELOPMENT
Develop and cultivate business relationships with external retailer contacts that establish RBNA as the indispensable partner for all category management needs.
Build comprehensive knowledge of the products, attributes, strategies, tactics, and competitive trends in the marketplace for assigned categories online and offline.
Oversee development and execution of online and offline assortment/merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning/evaluation.
Leverage data from multiple sources to create impactful analytics and selling stories to identify risks, opportunities, and performance gaps (ie. distribution, assortment mix, incrementally, size, shelving, placement).
Employ critical thinking and problem-solving skills to recognize and anticipate issues and opportunities by elevating analyses beyond reporting and translate insight into retail action
Work effectively with Sales, Marketing, Shopper Marketing, Shopper & Consumer Insights, Brand, eCommerce, and other Category Leadership resources to establish, lead and maintain performance management including the streamlining of reporting cadences, macro assessments and opportunity gap analysis
Guide execution of Red Bull Category Management resources to provide solutions that will establish strategic plans for assigned Customer Teams
Implement Category development programs by leading the dialogue with Retailers to focus on Category growth opportunities.
Facilitate the customer business planning process by integrating with overall strategic business goals.
Turn insights into actions by executing, analyzing, and evaluating Category plans and identifying key opportunities for Red Bull and our retailers to capitalize on.
Present Red Bull’s Category credentials to key Retailers in a compelling manner
CATEGORY MANAGEMENT
Develop an unassailable level of Energy Category and broader beverage insights.
Provide leading edge Category Management solutions, utilizing and understanding IRI and Nielsen syndicated scanning data, Household Panel, market demographic data, customer point-of-sale, loyalty data, and systems used to generate the information for Category reviews.
Create, develop and deliver regular Category reviews, plans and strategies with Retailer partners.
Provide business analysis and insights of sales, pricing, opportunity gaps for incremental volume.
Manage Planogram creation and store level round table process for Retailers that are best-in-class for the Category.
ANALYSIS
Deliver analysis on new item introductions and performance analysis.
Provide new product/package mix analysis.
Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness.
Maintain and develop regular internal and Retailer specific scorecards and trackers.
Provide ad-hoc category management reporting, trend analysis, customized reports, and special project work directly to internal / external leaders as necessary.
Keeps abreast of developments and best practices in Category Management, pursue the knowledge needed to improve departmental capabilities and professional agility.
Qualifications- Bachelor’s degree in Business, Marketing, Management, Accounting, Data Analytics, or related field preferred.
- 3-5+ years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics and/or shopper insights.
- Experience understanding, utilizing, and employing syndicated data, customer card/POS data, and panel data to drive internal and external wins through sales and share growth (experience with data sources such as Nielsen, Circana, NPD, Numerator, 84.51, dunnhumby, SPINS, Stratum, Spectra/demographics, SPSOneScreen, Symphony Retail AI/EYC).
- Ability to distill complex data into simple stories.
- Demonstrated ability to build indispensable, collaborative partnerships with retail customers and internal business partners, across functional teams.
- Highly skilled in Microsoft Office Suite (Excel, Word and PowerPoint).
- Exceptional communication skills – verbal, written & presentation.
- Strong planning/organizing skills; the ability to manage multiple projects simultaneously.
- Working knowledge of retail merchandising and in store execution tactics.
- CPCM (Certified Professional Category Manager) and/or Master’s degree preferred.
- Experience in Sales and/or analytical sales support and driving face to face dialogue and initiatives preferred.
- Additional experience managing relationships with third party agencies including brokers and data and insight providers preferred.
- Experience in beverages DSD is strongly preferred.
- Additional analytical experience and competencies (i.e. Tableau, Microsoft Access, PowerBI, ProSpace, SQL, VBA, Alteryx) preferred.
The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Skills Required
- Bachelor's degree in Business, Marketing, Management, Accounting, Data Analytics, or a related field
- 3-5+ years of experience in consumer goods, retail, or syndicated data, focused on category management, sales, business analytics, or shopper insights
- Experience using syndicated data, customer card or point-of-sale data, and panel data to drive sales and share growth
- Ability to distill complex data into simple stories
- Ability to build collaborative partnerships with retail customers and internal cross-functional partners
- Advanced proficiency in Microsoft Office Suite, including Excel, Word, and PowerPoint
- Exceptional verbal, written, and presentation communication skills
- Strong planning and organizational skills, including the ability to manage multiple projects simultaneously
- Working knowledge of retail merchandising and in-store execution tactics
- CPCM certification or a master's degree
- Experience in sales or analytical sales support, including face-to-face customer dialogue and initiatives
- Experience managing relationships with third-party agencies, brokers, and data or insight providers
- Experience in beverages direct-store-delivery operations
- Additional analytical experience with Tableau, Microsoft Access, Power BI, ProSpace, SQL, VBA, or Alteryx
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
-
Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
-
Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
-
Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
