Reporting to the Sales & Category Senior Manager ANZ, this position is accountable for translating category, shopper and consumer data into actionable commercial insights for the ANZ business. Key accountabilities include leading monthly category and shopper performance reporting, delivering category range reviews with key retail partners, and providing the Sales Team with data-led recommendations on pricing, pack architecture and promotional strategy to drive sales, margin and market share growth. The position also manages third-party data agency relationships, including day-to-day oversight of Circana, collaborating closely with the Asia segment team to ensure timely and accurate reporting and updates.
The successful candidate will demonstrate strong ownership and initiative, well-developed analytical capability, and proven FMCG experience, with hands-on proficiency in NielsenIQ and Circana data systems considered essential.
Expected Contributions
Lead the monthly category scan and shopper performance reports and any ad hoc data requirements
Integrate consumer, shopper and category insights and trends into the customer and deliver the battery category range reviews with key retailers
Lead the category work to provide the Sales Team with guidance by channel in terms of pricing, sizing and promotional strategy (frequency, depth, product choices) - to maximize sales and margin delivery as well as market share growth potential
Develop strong working relationships with cross functional teams including by not limited to sales, category, marketing/shopper marketing and supply chain
Develop and maintain relationships with 3rd party data providers and be the key contact between ANZ market and Regional/Global marketing
Key Responsibilities
Review Category & Shopper performance continuously to understand drivers and make recommendations on opportunities and next steps to the business
Support the commercial function with additional analysis and insights to mitigate risk and exploit short term opportunities to close gaps to annual business plan
Develop and maintain reports, dashboards and other tools to track category performance and provide insights to stakeholders on a monthly basis
Conduct competitive analysis to understand market trends and benchmark against competitors
Work alongside sales team to develop promotional guidelines (depth and frequency) to reach sales objectives while continuously analyzing scan results and ROI, making changes where necessary
Work with Sales and Finance teams to make recommendations on product assortment for Off Location Displays with the aim of maximizing ROI and driving category sales
Work with 3rd party data agencies to ensure legitimacy of databases and make corrections where necessary
Support Category and Marketing Manager with developing a product range across all key selling channels
Support Category and Marketing Manager with developing a price list
Support the Category and Shopper Marketing Manager across key retailer range reviews including category and shopper insights, innovation and planogram recommendations
Construct planogram recommendations that deliver optimal category flow, blocking & adjacencies by updating and maintaining retailer planogram recommendations
Support Category and Marketing Manager with all regional reports and requests
Administrative responsibilities for inputting into the Marketing Intelligence budget, encompassing day to day Purchase to Payment (PTP) support.
2 years’ experience in Category/Sales experience in FMCG industry
Tertiary qualification in marketing / commerce economics / business (or equivalent)
Evidence of strong commercial acumen, analytical skills and use of Nielsen/Aztec/Unify Systems (scan & panel)
Demonstrates ownership and a self-starter
Demonstrates a growth mindset, ability to be a team player and goal driven
Consistently demonstrate ethical behaviors and integrity beyond reproach
Planning, organizing and hands-on experience in execution of shopper plans
Skills Required
- 2 years' Category/Sales experience in FMCG industry
- Tertiary qualification in marketing, commerce, economics, business (or equivalent)
- Hands-on proficiency in NielsenIQ and Circana data systems
- Experience using Nielsen/Aztec/Unify systems (scan & panel)
- Strong commercial acumen and analytical skills
- Demonstrated ownership and self-starter mindset
- Growth mindset, ability to be a team player and goal driven
- Consistently demonstrate ethical behavior and integrity
- Planning, organizing and hands-on experience executing shopper plans
- Experience developing and maintaining reports, dashboards and tools to track category performance
- Experience managing third-party data providers and agency relationships
- Experience conducting competitive analysis and developing promotional guidelines and assortment recommendations
What We Do
Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, and rechargeables, providing portable power solutions for consumers and professionals.
