Substack is building a new economic engine for culture, giving the brightest, most interesting, and creative people on the internet the power of their own publishing platform. It empowers creators with financial autonomy, ownership, and a direct connection to their communities. Substack's model, based on direct subscriptions, has fueled an explosion of independent publishing and is revolutionizing culture.
As a Campaign Strategist on the Creator Marketing team, you'll build creative and strategic work that brings Substack's brand to life for writers, creators, and thinkers. You'll help concept and execute campaigns that inspire people to go independent — from big cultural moments to targeted programs that activate key creator segments. This is a role for someone who thinks in narratives, writes with conviction, and knows how to turn an idea into a campaign that earns attention.
The ideal candidate is a creative thinker who is equally comfortable developing a campaign concept and measuring its performance. They have a deep love for culture, writing, and the creator economy, and they bring a point of view to every brief. They're fast, curious, and energized by working directly with creators and across teams. This role reports to the Programs Lead, Creator Marketing and is based in San Francisco, Los Angeles, or New York City.
Responsibilities:
Concept and execute multi-channel campaigns tied to cultural moments, creator milestones, and platform initiatives — from brief to launch to reporting.
Develop compelling campaign narratives, copy, and creative direction across owned, earned, and paid channels.
Partner with Partnership Leads across categories to translate market-specific insights into campaigns that resonate with key creator segments.
Collaborate with brand, communications, and editorial to spotlight creators across owned channels and earned media.
Use data and experimentation to measure campaign performance, extract insights, and sharpen the next brief.
Work cross-functionally with Partnerships and Product to understand creator behavior and translate that understanding into creative programs with measurable impact.
Bring creative marketing instincts to every campaign — knowing what works organically, what earns press, and what travels.
Requirements:
4–6+ years of experience in marketing, with a focus on campaign strategy, brand, or creative (tech or creator economy preferred).
An exceptional writer — able to move between campaign concepts, creator copy, internal briefs, and social posts with equal fluency.
A natural storyteller with the ability to develop a campaign idea and see it through to execution.
Comfortable with data — uses it to interrogate creative decisions and make programs stronger, not just report on them.
A voracious reader and Substack subscriber, with a sharp sense of the evolving media and creator landscape.
Strong people skills, with experience working directly with creators or talent.
Able to manage multiple projects under deadline without losing quality or clarity.
Experience with social media strategy and paid social is a plus.
Substack’s compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits. Our cash compensation salary range for this role is $125,000-$150,000. Multiple factors, including candidate experience and expertise, determine final offer amounts and may vary from the amounts listed above.
Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.
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Top Skills
What We Do
Substack lets writers connect with their audience on their own terms and earn money doing it. We make it simple for writers to publish to an email list that they own, get discovered on the web, and charge for subscriptions. More than 500,000 people pay to subscribe to writers across the Substack network, and the top writers make millions of dollars a year. Substack’s model depends on the success of writers using Substack – we only make money when they do. “Substack makes it dead simple to start a newsletter and get paid for it.” – Judd Legum, author of Popular Information "Substack gives me a way to connect with my audience on my own terms.” – Lyz Lenz, author of God Land and Men Yell At Me Make something that matters Great writing is valuable. It respects readers' time, their intelligence, and their trust. It helps us make sense of and change the culture we live in. At Substack, we're building a business model that enables great writing to thrive. Learn more about our opportunity and mission. We are a small but growing team, and there is more to build than we could ever imagine. That’s why we need you. We aim to take pragmatic approaches to problem solving while shipping high-quality products that allow the writing on Substack to take the spotlight. Every person at the company participates in customer support. We do this to build empathy with our users and enable us to build better products. We believe that a diverse team will help us build a product that best serves the needs of a wildly diverse ecosystem of writers. So whatever your background or perspective, we’d welcome your input to help build the best possible version of Substack.
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