Campaign Performance Analyst

Posted Yesterday
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Grand Rapids, MI, USA
In-Office
Mid level
eCommerce • Retail • Sales
The Role
Analyze and optimize Meijer Media campaign performance across channels, audiences, creatives, and products. Prepare vendor-facing reports and data visualizations, identify trends and actionable insights, validate data and test designs, and recommend improvements based on campaign objectives. Collaborate with Ad Operations, Sales, technology, data, analytics teams, agencies, and vendors while supporting experimentation and staying current with digital marketing measurement practices.
Summary Generated by Built In

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!

 

Meijer Rewards

  • Weekly pay

  • Scheduling flexibility

  • Paid parental leave 

  • Paid education assistance

  • Team member discount

  • Development programs for advancement and career growth

 

Please review the job profile below and apply today!

We are looking for a Campaign Analyst to join our Meijer Media team and help us measure and optimize the performance of our Meijer Media campaigns. As a campaign analyst, you will be responsible for preparing vendor-facing campaign performance reports that measure the impact and effectiveness of media tactics. As a Campaign Performance Analyst within the Meijer Media organization, you will analyze marketing performance results, develop and socialize insights, and promote experimentation to identify growth opportunities. You will work closely with numerous stakeholder teams, including Ad Ops, Sales as well as Tech, Data and Analytics CoE Teams.


 

What You’ll be Doing: 

  • Prepare campaign reports featuring effective data visualizations using data from multiple sources, such as Google Analytics, Facebook Ads Manager, Power Bi, etc.

  • Analyze campaign performance across different channels, segments, creatives, and products. 

  • Identify key metrics, trends, and insights, and provide actionable recommendations to optimize media results by campaign objective. 

  • Adopt best practices in reporting and analysis: data integrity, test design, analysis, validation, and documentation. 

  • Stay updated on the latest industry developments, tools, and techniques for digital marketing and measurement. 

  • This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.

What You Bring with You (Qualifications): 

  • 3-5 years of experience in analytics and reporting at a publisher, ad network, Retail Media Network or eCommerce /retail company. 

  • Experience of working in digital marketing environment, e.g., with ad servers, web analytics, search bid management, etc. 

  • Familiar with digital platforms and tools, such as Google Marketing Platforms, Facebook Ads Manager, Adobe Analytics, TradeDesk, Pinterest, etc. 

  • Ability to work directly with external partners (Ad Agency and Tech vendors) to get access to data and get clarification / more granular information as needed. 

  • Proficient in PowerPoint, Excel, and data visualization tools, e.g., Power BI. 

  • Strong analytical, problem-solving, and critical thinking skills. 

  • Excellent communication, presentation, and interpersonal skills. 

  • Attention to detail, accuracy, and quality. 

  • Ability to work independently and collaboratively in a fast-paced environment. 

Skills Required

  • 3-5 years of experience in analytics and reporting at a publisher, ad network, retail media network, eCommerce company, or retail company
  • Experience working in a digital marketing environment, including ad servers, web analytics, or search bid management
  • Familiarity with digital platforms and tools such as Google Marketing Platforms, Facebook Ads Manager, Adobe Analytics, Trade Desk, and Pinterest
  • Ability to work directly with external partners, including advertising agencies and technology vendors, to obtain data and clarification
  • Proficiency in PowerPoint, Excel, and data visualization tools such as Power BI
  • Strong analytical, problem-solving, and critical thinking skills
  • Excellent communication, presentation, and interpersonal skills
  • Attention to detail, accuracy, and quality
  • Ability to work independently and collaboratively in a fast-paced environment

Meijer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Meijer and has not been reviewed or approved by Meijer.

  • Healthcare Strength — Healthcare coverage is described as a meaningful part of the total package, with medical, dental, and vision options and additional supplemental coverage. The availability of wellness programming and online doctor visits further strengthens the health offering.
  • Retirement Support — Retirement offerings are positioned as solid, including 401(k) access and Roth 401(k) options that some find valuable. Union-negotiated structures are also associated with above-average pay and benefits in certain service roles.
  • Leave & Time Off Breadth — Time-off benefits are a recurring bright spot, including paid time off, vacation time, and holiday pay that can accumulate over time. Paid parental leave is also part of the package, supporting work-life needs alongside PTO.

Meijer Insights

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The Company
HQ: Grand Rapids, Michigan
26,032 Employees
Year Founded: 1934

What We Do

It takes guts to start a business during the Great Depression. And it takes vision to keep it going. Our founder, Hendrik Meijer, opened Thrifty Acres in 1934. Almost thirty years later, his son, Fred, pioneered the world’s first ever supercenter – setting the table for who we are today: a multi-billion-dollar household name in retail. Of course, we’re not done. Not by a long shot. We recently launched the nation’s largest grocery home-delivery service – reinventing the business of grocery shopping … again. A lot has changed over the years, except for one thing; we’re still family owned. And that sense of family runs deep in everything we do. It’s the difference between selling a product and serving a community, and it’s the reason we’ve given back over $30 million to local food pantries in the last ten years. So, if you appreciate the pioneering spirit of Meijer, we’d like to connect with you. Because the bigger our family, the better

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