The Role
Manage end-to-end setup, execution, monitoring, and optimization of advertiser campaigns across Paytm inventory. Ensure accurate tracking, perform bid and creative optimizations, troubleshoot delivery issues, produce reports and insights, coordinate with sales and product teams, and maintain operational accuracy and process improvements.
Summary Generated by Built In
About Us
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
Location- Noida / Bangalore / Mumbai
Role Overview
The Campaign Operations Specialist will be responsible for end-to-end execution and optimization of advertiser campaigns on the Paytm Ads platform. This role sits at the intersection of ad operations, performance optimization, and client delivery, ensuring campaigns run flawlessly, meet KPIs, and drive measurable business outcomes.
Key Responsibilities
Campaign Setup & Execution
● Set up and launch managed service ad campaigns across Paytm inventory (Search Ads, Display, Native, Post-Transaction placements, Video where applicable).
● Configure targeting, budgets, bidding, creatives, and flighting based on client briefs.
● Ensure accurate tagging, tracking, and attribution setup.
Campaign Monitoring & Optimization
● Monitor live campaigns for delivery, pacing, CTR, CVR, ROAS, and CPA.
● Perform ongoing optimizations on bids, targeting, creatives, and budgets to maximize performance.
● Identify and resolve delivery issues (under-delivery, drop in CTR, tracking gaps).
Reporting & Insights
● Prepare daily, weekly, and post-campaign reports for advertisers and internal stakeholders.
● Analyze performance trends and convert data into actionable insights and recommendations.
● Support QBRs and performance reviews with clear narratives and data storytelling.
Client & Internal Collaboration
● Act as the operations SPOC for sales, account management, and product teams.
● Work closely with Sales to understand client objectives and translate them into executable media plans.
● Coordinate with creative, tech, and product teams to resolve issues and improve campaign outcomes.
Platform & Process Excellence
● Maintain high operational accuracy with zero-defect campaign launches. Follow standard operating procedures while contributing to process improvements and automation.
● Provide feedback on advertiser needs to help evolve Paytm Ads products and tools.
Key Metrics You’ll Own
● Campaign delivery & pacing accuracy
● CTR, CVR, CPA / ROAS improvement
● Client satisfaction & SLA adherence
● Error-free campaign launches Required Qualifications
● 1–4 years of experience in Ad Operations / Campaign Management / Performance Marketing.
● Hands-on experience with managed service campaigns on ad platforms (e.g., Google Ads, Meta, Amazon Ads, Flipkart Ads, Fintech Ad Platforms) and MMPs (Appsflyer, Adjust etc)
● Strong understanding of digital advertising metrics and optimization levers.
● Advanced working knowledge of Excel / Google Sheets.
● High attention to detail and ability to manage multiple campaigns simultaneously.
● Experience working with SMB and Large Advetisers
● Knowledge of SQL, dashboards, or BI tools is a plus
Skills & Competencies
● Analytical and data-driven mindset
● Strong execution & problem-solving skills
● Clear communication and stakeholder management
● Ability to work in fast-paced, high-volume environments
● Ownership mindset with customer-first thinking
Why join us
Work with a high-performing and passionate product, design, and engineering team. Shape the future of credit for millions of users. Build at scale in one of India’s most dynamic and regulated spaces. Flexible and inclusive work environment with fast decision-making and ownership.
Compensation
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Skills Required
- 1-4 years of experience in Ad Operations / Campaign Management / Performance Marketing
- Hands-on experience with managed service campaigns on ad platforms (e.g., Google Ads, Meta, Amazon Ads, Flipkart Ads, Fintech Ad Platforms) and MMPs (Appsflyer, Adjust)
- Strong understanding of digital advertising metrics and optimization levers
- Advanced working knowledge of Excel / Google Sheets
- High attention to detail and ability to manage multiple campaigns simultaneously
- Experience working with SMB and large advertisers
- Knowledge of SQL, dashboards, or BI tools
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
