The Role
Execute, monitor, QA, and optimize programmatic advertising campaigns across DV360, Display, Video, YouTube, and OTT/CTV inventory. Configure targeting, budgets, bidding, creatives, tracking, and attribution; monitor pacing and performance metrics; resolve delivery and tracking issues; and develop optimization playbooks and SOPs.
Summary Generated by Built In
About Us:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
Location- Noida / Bangalore / Mumbai
Role Overview:
Campaign Operations Specialist will be responsible for the end-to-end execution, monitoring, and optimization of digital advertising campaigns across programmatic platforms, with a strong focus on Google Display & Video 360 (DV360), OTT/CTV, Display, and Video advertising. This role sits at the intersection of ad operations, campaign performance, and client delivery, ensuring campaigns launch accurately, deliver efficiently, meet KPIs, and drive measurable business outcomes.
Key Responsibilities:
Campaign Setup & Execution
● Set up and launch advertiser campaigns on DV360 and programmatic platforms, including Display, Video, YouTube, and OTT/CTV inventory.
● Configure insertion orders, line items, targeting, budgets, bidding, creatives, frequency caps, and flighting based on client briefs and media plans.
● Manage audience, contextual, geo, device, inventory, and OTT/CTV audience targeting.
● Execute campaigns across OTT/video inventory and connected TV environments, ensuring appropriate targeting, creative formats, and delivery.
● Ensure accurate campaign tagging, tracking, Floodlight/conversion tracking, and attribution setup.
● Perform detailed pre-launch QA to ensure error-free campaign execution.
Campaign Monitoring & Optimization
● Monitor live campaigns for delivery, pacing, CTR, CPM, CPC, CVR, CPA, viewability, reach, frequency, and video completion rates.
● Perform ongoing optimizations across bids, targeting, budgets, creatives, inventory, and frequency to improve campaign performance.
● Monitor OTT/video campaigns for completion rate, VTR, viewability, reach, and frequency.
● Identify and resolve delivery issues including under-delivery, over-delivery, tracking gaps, creative issues, and performance drops.
● Translate campaign learnings into repeatable optimization playbooks and SOPs.
Required Qualifications:
● 4–6 years of experience in Ad Operations / Campaign Operations / Programmatic Operations / Performance Marketing.
● Hands-on experience with DV360 or other DSPs/programmatic advertising platforms is mandatory.
● Experience managing campaigns across Display, Video, YouTube, OTT/CTV, and programmatic inventory.
● Experience with campaign setup, trafficking, targeting, pacing, optimization, QA, and reporting.
● Strong understanding of programmatic buying, OTT/CTV advertising, digital advertising metrics, and campaign optimization levers.
● Working knowledge of CM360, Floodlight, ad tags, conversion tracking, and attribution is preferred.
● Advanced working knowledge of Excel / Google Sheets.
● High attention to detail and ability to manage multiple campaigns simultaneously.
● Experience working with SMB and Large Advertisers.
● Knowledge of SQL, dashboards, or BI tools is a plus
Why join us:
Work with a high-performing and passionate product, design, and engineering team.
Shape the future of credit for millions of users.
Build at scale in one of India’s most dynamic and regulated spaces.
Flexible and inclusive work environment with fast decision-making and ownership.
Compensation:
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Skills Required
- 4-6 years of experience in Ad Operations, Campaign Operations, Programmatic Operations, or Performance Marketing
- Hands-on experience with DV360 or other DSPs/programmatic advertising platforms
- Experience managing Display, Video, YouTube, OTT/CTV, and programmatic inventory campaigns
- Experience with campaign setup, trafficking, targeting, pacing, optimization, QA, and reporting
- Strong understanding of programmatic buying, OTT/CTV advertising, digital advertising metrics, and campaign optimization
- Working knowledge of CM360, Floodlight, ad tags, conversion tracking, and attribution
- Advanced working knowledge of Excel or Google Sheets
- High attention to detail and ability to manage multiple campaigns simultaneously
- Experience working with SMB and large advertisers
- Knowledge of SQL, dashboards, or BI tools
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
