Campaign Operations Analyst

Posted 16 Hours Ago
Be an Early Applicant
2 Locations
In-Office
Mid level
Information Technology
The Role
Manage end-to-end CRM campaign creation, data integrity, lead flow, and funnel optimization. Build reporting and insights, refine lead scoring with Field Marketing, troubleshoot system issues, and recommend tactics to improve digital engagement.
Summary Generated by Built In

What success looks like in this role:

CRM & Platform Administration

  • Own end-to-end CRM campaign creation and execution, including automation rules that ensure accurate attribution and reliable reporting.
  • Manage data imports and ongoing data integrity across the CRM, forms, landing pages, and third-party data sources — preventing orphaned leads, broken tracking, and duplicate records.
  • Troubleshoot system errors affecting lead flow, working cross-functionally to resolve issues quickly and minimize disruption.
  • Lead CRM improvement initiatives by identifying process and data gaps, then partnering with stakeholders to design and implement solutions.

Lead Management & Funnel Optimization

  • Manage lead flow and the lead revenue cycle, tracking conversions and MQL/SQL delivery while reporting on lead quality.
  • Audit conversion funnels regularly to identify where prospects stall or drop off and recommend fixes.
  • Partner with Field Marketing to build and refine lead scoring models that prioritize high-intent buyers.
  • Create feedback loops between Sales and Marketing to continuously sharpen lead definitions and target audiences.

Reporting & Insights

  • Deliver performance reporting across channels, campaigns, and initiatives — including targeting strategy — surfacing insights and recommendations proactively.
  • Evaluate performance against KPIs, using analytics to uncover trends and translate them into clear, actionable takeaways for stakeholders.
  • Prepare ad hoc reports and analysis to support evolving marketing and business needs.

Strategy & Engagement

  • Stay current on digital and social trends, applying best practices to keep strategies effective.
  • Recommend and implement tactics that strengthen customer engagement across digital channels.

You will be successful in this role if you have:

  • BA/BS degree and 2-4 years’ relevant experience OR equivalent combination of education and experience
  • At least 4 years’ experience with Salesforce CRM and 1 years’ experience with Account Engagement
  • 2 years’ experience in a B2B environment
  • Ringlead, Zoominfo, GTM Studio experience preferred

Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, blood type, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.

Local employment practices and rights may vary by jurisdiction and are subject to applicable local laws. This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers.

 

If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at [email protected]. US job seekers can find more information about Unisys’ EEO commitment here.

Skills Required

  • BA/BS degree or equivalent combination of education and experience
  • 2-4 years relevant experience
  • At least 4 years experience with Salesforce CRM
  • 1 year experience with Account Engagement
  • 2 years experience in a B2B environment
  • Ringlead, Zoominfo, GTM Studio experience

Unisys Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unisys and has not been reviewed or approved by Unisys.

  • Fair & Transparent Compensation Fair & Transparent Compensation: Compensation terms at hire are often presented clearly and upfront, creating a straightforward “take it or leave it” expectation. Pay outcomes are also described as variable by role and geography, with some pockets viewed as satisfactory or above average.
  • Retirement Support Retirement Support: A 401(k) plan with an employer match is commonly described as part of the core package. The match is often characterized as a meaningful component of total rewards relative to other benefits.
  • Healthcare Strength Healthcare Strength: Core medical, dental, and vision coverage is described as available and broadly in line with a large IT-services employer. The underlying carrier network is sometimes viewed as solid even when cost concerns exist.

Unisys Insights

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The Company
HQ: Blue Bell, PA
22,588 Employees
Year Founded: 1986

What We Do

Unisys is a global information technology company that builds high-performance, security-centric solutions for the most demanding businesses and governments on Earth. Unisys offerings include security software and services; digital transformation and workplace services; industry applications and services; and innovative software operating environments for high-intensity enterprise computing. We build better outcomes securely for our clients across the Government, Financial Services and Commercial

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