Campaign Marketing Specialist– Reading, PA
Hours are 8:00am – 5:00pm Monday through Friday
The Campaign Marketing Specialist will develop and execute integrated marketing campaigns across Brentwood’s business units, translating product marketing strategies and commercial priorities into coordinated, measurable marketing activities. This role will plan campaigns across channels and audiences, coordinate execution with internal and external resources, and directly execute key campaign activities. The role will use campaign performance data and marketing technology to continually optimize efforts and help demonstrate Marketing’s impact on business goals. This position supports both domestic and international markets and works closely with Product Marketing, Sales, Creative, Events, and other stakeholders. Employee may perform other related duties as required to meet the ongoing needs of the organization.
Essential Responsibilities:
- Build campaign plans that define objectives, target audiences, content and asset needs, timing, calls to action, and measures of success.
- Plan and execute campaign activities across channels such as email, web, social media, paid media, events, and other relevant platforms, selecting channels based on audience needs, campaign objectives, and performance.
- Execute key campaign activities and coordinate execution across internal and external resources, including Creative, Events, Marketing team members, agencies, and other partners, to deliver campaigns effectively and on schedule.
- Develop and execute demand generation and lead nurturing activities using marketing automation, audience segmentation, workflows, and other tactics to attract, engage, and move target audiences through the buyer journey; partner with Product Marketing and Sales to support effective lead progression and follow-up.
- Establish campaign goals, key performance indicators, and consistent tracking practices; monitor and analyze campaign performance, identify trends and opportunities, and use insights to optimize current and future marketing efforts.
- Identify opportunities to improve campaign processes, channel effectiveness, marketing technology use, and measurement practices to strengthen campaign performance and Marketing effectiveness over time.
Essential Skills:
- Bachelor’s degree in Marketing, Business, Communications, or a related field, with 4+ years of progressive B2B marketing experience, including hands-on experience developing and executing integrated marketing campaigns.
- Strong campaign planning and project management skills, with the ability to manage multiple initiatives, coordinate resources, and drive work from planning through execution and measurement.
- Hands-on experience with marketing automation and CRM platforms, including email marketing, audience segmentation, workflows, lead nurturing, campaign tracking, and reporting.
- Experience establishing campaign goals and key performance indicators, analyzing performance data, and using insights to optimize marketing efforts.
- Strong understanding of digital marketing channels, including email, web, social media, paid media, and other channels used to reach and engage target audiences.
- Excellent written, verbal, and presentation skills; strong interpersonal and collaboration skills with an ability to communicate at all levels throughout the organization, as well as externally.
- Strong organizational, analytical, and problem-solving skills; able to exercise judgment, adapt to changing priorities, and work independently in a fast-paced environment.
Brentwood offers professional growth potential, pleasant work environment, and an excellent wage and benefits package including 401K w/employer match. Brentwood Industries, Inc., provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
At Brentwood, we have a passion for both our products and our people. Our goal as an employer is to help you excel as an individual and as part of a team by providing you with a satisfying, motivating and stimulating work experience. The varied nature of the environment at Brentwood allows you to work alongside industry professionals on a wide range of projects, contributing your knowledge and strengths to develop innovative, market-driven solutions.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 4+ years of progressive B2B marketing experience
- Hands-on experience developing and executing integrated marketing campaigns
- Strong campaign planning and project management skills
- Experience managing multiple initiatives and coordinating resources from planning through execution and measurement
- Hands-on experience with marketing automation and CRM platforms
- Experience with email marketing, audience segmentation, workflows, lead nurturing, campaign tracking, and reporting
- Experience establishing campaign goals and KPIs, analyzing performance data, and optimizing marketing efforts
- Strong understanding of digital marketing channels, including email, web, social media, and paid media
- Excellent written, verbal, presentation, interpersonal, and collaboration skills
- Strong organizational, analytical, and problem-solving skills
- Ability to exercise judgment, adapt to changing priorities, and work independently in a fast-paced environment
What We Do
Brentwood Medical provides custom packaging and injection molded components for the medical device, pharmaceutical, and electronic industries. Brentwood Medical is proud to be a full-solution provider, offering thermoforming and injection molding, a team of in-house design and process engineers, and dedicated account managers, working hand-in-hand with you through each project stage from concept to validated product. Brentwood Industries, Brentwood Medical's parent company, has more than 50 years of experience in thermoplastic molding and processes. Established in 1965 as a small thermoforming facility, Brentwood has transformed into a vertically integrated corporation and experienced rapid domestic and international growth. This continuous progress has allowed Brentwood to engage developing markets and further establish its worldwide footprint. Our 30,000 square-foot ISO class 7 cleanroom in Reading, Pennsylvania, is equipped with state-of-the-art machinery, offering the latest advancements in process control and automation to provide industry-leading quality at a competitive cost.
