We are currently looking to recruit a collaborative, detail-oriented, and commercially astute Campaign Marketing Manager to join our team based at our head office in Bedford, MK43 9EJ.
The successful candidate will be responsible for implementing Copart’s ambitious marketing and external communications strategy. Reporting into the Head of Marketing this role will work closely with our Sales Teams to support the renewal and acquisition of new customers.
We are looking for a person who has the ability to manage and drive multi-dimensional projects and initiatives and bring new and innovative ideas to our team.
Main Duties & Responsibilities
Develop a clear positioning and points of differentiation for two of the Copart Family of Brands: Automotive and Cash For Cars, and ensure that all marketing communications, both offline and online, reflect market leading position and proposition of Copart with our industry
Manage and execute the Copart marketing plan in line with Copart’s long term strategy and growth targets to increase leads and revenue for the business.
Develop content, communicate to external customers (Salesforce Marketing Cloud, Mailchimp etc) and build constructive relationships with key contacts internally to deploy well-crafted campaigns to our audience.
Design attractive and effective multi-channel marketing initiatives, campaigns and promotions to drive lead generation, new customer acquisition and retain existing customers.
Measure and report on results & outcomes of promotional campaigns. Highly proficient in Excel to produce marketing analysis and campaign reports.
Own the Portfolio & Campaign strategy, from execution through to measurement, best practice content creation and amplification.
Design and produce effective marketing and sales collateral to support new business activities.
To conduct ROI analysis on all marketing activity and adjust strategy accordingly.
Other duties as requested by your line manager.
Skills and Knowledge:
Essentials
Strong and creative copywriting skills
Constructive and collaborative team player
Highly organised and detail-oriented, with the ability to efficiently manage and lead multi-dimensional campaigns and projects
Ability to manage a demanding schedule and deliver multiple marketing projects to agreed deadlines
Experienced commercial marketer with a growth mindset and expertise in acquisition, retention, digital marketing and brand management
Confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies and internal stakeholders
Experienced in using CRM / email platforms, such as Salesforce Marketing Cloud, Mailchimp etc.
Proficient in executing integrated promotional, direct marketing, and advertising campaigns
Highly proficient in Excel and PowerPoint and in producing strategic presentations to senior management
Marketing / Business degree, qualification or CIM
Desirables
Experience in the automotive sector is desirable but not essential
Experience of website CMS systems
HTML coding experience
What we offer you in return:
Time for you: 25 days holiday plus bank holidays and an additional day per year to celebrate a special occasion to you.
Give Back: Receive a paid day to volunteer for a charity of your choice.
Health & Wellness: Healthcare Cash Plan.
Your Future: Join our contributory workplace pension scheme for financial security.
Investment: Purchase shares in our global company at a discounted rate.
Fitness & Health: Save money while commuting with our Cycle to Work Scheme and access fitness videos and gym discounts.
Life Assurance: Enjoy peace of mind with our life insurance coverage.
Exclusive Discounts: Access our deals hub for savings on everyday purchases and family activities.
Copart are an equal opportunity employer, proudly hiring a diverse workforce. Discrimination is expressly forbidden and we therefore kindly welcome all applications.
At Copart, we are focused on harnessing the power of diversity, inclusion, and collaboration. By embracing diverse perspectives, we open doors to innovation and unleash the full potential of our team. We are dedicated to fostering a workplace where everyone feels appreciated, included, and inspired to grow and contribute meaningfully.
Skills Required
- Strong and creative copywriting skills
- Highly organised and detail-oriented
- Experienced commercial marketer with expertise in acquisition, retention, and digital marketing
- Experienced in using CRM/email platforms such as Salesforce Marketing Cloud
- Proficient in Excel and PowerPoint for reports and presentations
- Marketing/Business degree, qualification or CIM
What We Do
Copart, a global online auto auction company headquartered in Dallas, Texas is a top-performing S&P 500 company, as noted by The Wall Street Journal. Copart is a global technology leader in the online vehicle auction industry that connects its buyers and sellers via its patented cutting-edge VB3 technology. With a passion for excellence, Copart has a great company culture and strong dedication to our employees. Founded in 1982, Copart connects more than 750,000 buyers and sellers from over 200 locations around the world. With our innovative technology, we remarket salvage and clean title vehicles to dealers, dismantlers, rebuilders, exporters and end users through a multi-channel online internet platform. Copart’s diverse and extensive inventory features more than 175,000 vehicles available online every day, including early and late-model cars, classics, trucks, SUVs, motorcycles, boats, jet-skis, snowmobiles and RVs. Copart sells vehicles on behalf of insurance companies, banks, finance companies, fleet owners, car dealerships, cars sourced from the general public and others. Because we are a 100% online auto auction company, Copart Members can browse our incredible inventory, set their own price and get great deals on vehicles through their home computer, smartphone or other mobile device. Copart’s vehicles can range in condition from damaged vehicles that can be used as rebuild projects to like-new, used vehicles. Copart is the parent company to a portfolio of auto service companies, including CashForCars.com, CrashedToys, and National Powersport Auctions (NPA). We currently operate in the United States (Copart.com), Canada (Copart.ca), the United Kingdom (Copart.co.uk), the Republic of Ireland (Copart.ie), Brazil (Copart.com.br), Germany (Copart.de), the United Arab Emirates, Oman and Bahrain (Copartmea.com), Spain (Copart.es), and Finland (copart.fi).
