Marketing Manager

In the time it takes you to read this job description, RapidSOS will have handled ~1,380 emergencies.

At RapidSOS, we are committed to using technology to build a safer, stronger future and working together to save lives. We’re in an exciting phase of growth, welcoming new members from across the globe to our mission-driven, ambitious, and inclusive team. Our work is founded on our values of trust and safety, pioneering, urgency, and purpose over pride, all of which support a company culture where people can innovate, collaborate, grow, and, above all, make an impact. If that sounds like an exciting opportunity, we want to hear from you!

At RapidSOS, we are empowering safer, stronger communities with faster, data-driven emergency response. In partnership with public safety, RapidSOS created the world’s first intelligent safety platform that securely links life-saving data from 540 million+ connected devices, apps and sensors and 200+ technology partners directly to RapidSOS Safety Agents, 911, and first responders globally. The platform is used by over 21,000+ first responder agencies in six countries and supports 171 million+ emergencies each year. Whether there’s an unsafe moment or an emergency, RapidSOS Ready devices, vehicles, homes, or buildings deliver essential data to the right place when it matters most. 

What this role is about:
Are you a strategic marketer with a passion for driving impactful campaigns and managing high-level marketing initiatives? RapidSOS is seeking a Marketing Manager to lead key marketing efforts that elevate our brand and promote our mission of transforming emergency response through innovative technology. In this role, you will take ownership of developing and executing marketing plans that build awareness, engage key audiences, and support business growth. You'll collaborate closely with cross-functional teams, including product and sales, to ensure consistent messaging and alignment across all efforts. If you thrive on blending creativity with analytics, enjoy working in a fast-paced, purpose-driven environment, and are passionate about making a tangible difference, this is the perfect opportunity to lead impactful campaigns that push boundaries and fuel our mission at RapidSOS.

What you’ll do: 

• Campaign Management
• Develop and implement comprehensive marketing campaigns across multiple channels (digital, social, email, etc.)
• Create campaign timelines, budgets, and resource allocation plans inclusive of planning and execution meetings
• Monitor campaign performance and optimize based on data insights
• Coordinate with internal teams and external vendors to ensure timely campaign execution and connect dots across teams
• Present campaign results to stakeholders and provide recommendations for future improvements
• Content Management 
• Define and maintain the company's content calendar aligned with business objectives
• Develop editorial calendars and content roadmaps
• Oversee content creation across various formats (blog posts, social media, newsletters, whitepapers, videos)
• Ensure consistent brand voice and messaging across all content
• Collaborate with a team of content creators, including writers, designers, and freelancers
• Analytics & Reporting
• Track and analyze content performance metrics
• Generate regular reports on campaign effectiveness and ROI
• Identify trends and opportunities for content optimization
• Use data insights to inform future content and campaign strategies

What we’re looking for in our ideal candidate: 

• 5+ years of experience in marketing, with proven track record of delivering successful marketing campaigns
• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Demonstrates experience in project management and exceptional organizational skills, ensuring successful outcomes and efficient execution of tasks and initiatives
• Excellent and polished verbal, written, and interpersonal communication skills with strong attention to detail
• Self-starter with a proactive & creative approach to problem-solving and a strong sense of ownership
• Experience with content management systems and marketing automation tools (ie. Hubspot, Wordpress, etc.)
• An understanding and flexibility in working in a high-growth environment where priorities can shift quickly
• Ability and willingness for occasional travel to office and team gatherings 

Nice-to-have experience (but not required!):

• Experience with marketing analytics tools (Google Analytics, social media analytics, Hubspot, Salesforce, etc.)
• Proficiency in analyzing marketing metrics and creating data-driven strategies
• Understanding of marketing compliance and regulations
• Experience with video production and multimedia content creation

What we offer: 

• The chance to work with a passionate team on solving one of the largest challenges globally 
• Competitive salary and benefits and equity participation 
• A dynamic, flexible and fun start-up work environment with a highly talented team

If you're curious to learn more about RapidSOS, you can check out https://rapidsos.com/blog/ 

Starting pay for a successful applicant will depend on a variety of job-related factors, which may include experience, relevant skills, training, education, location, business needs, or market demands. The salary range for this role is $85,000 - $115,000. This role will also be eligible to receive equity options.

If you are based in California, we encourage you to read this important information for California residents linked here: https://rapidsos.com/privacy/california/