Campaign Marketing Manager

BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cyber security SaaS portfolio.

Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.

BeyondTrust’s global demand generation team is responsible for our global campaigns strategy, pipeline generation across marketing channels, and collaborating with key partners in product marketing, field marketing, brand design, revenue operations, and partnerships. We are looking for a Global Campaigns Manager that can develop and execute demand generation campaigns for our ICP. The person in this role has experience in multiple marketing channels, excels in project management, and is adept at transforming creative campaign concepts into reality, driven by data insights. The ideal candidate has an “always learning” mindset and thrives in a dynamic environment where versatility is key.

• Formulate and refine the demand generation strategy of a specific segment, with a primary focus on achieving pipeline and signup targets.
• Conceptualize, plan, and implement global integrated marketing campaigns across diverse tactics and channels, including but not limited to landing pages, paid search and social, email, and third-party platforms. These campaigns will be strategically designed to enhance awareness and capture demand within our ICP.
• Define campaign milestones, objectives, and performance metrics, and communicate campaign performance to relevant stakeholders. Develop campaigns optimized for distinct objectives such as awareness and conversion.
• Monitor, evaluate, and analyze the end-to-end performance of marketing campaigns, and disseminate insights to stakeholders ranging from peers to executive leadership.
• Project manage the execution of campaigns and programs with all stakeholders, managing the overall calendar of touchpoints for your campaigns.
• Cultivate a customer-centric approach, demonstrating your understanding of our target audience and their journey. Leverage these insights to craft campaigns resonating with our ICP. Provide actionable insights to refine tactics and messaging, collaborating closely with the product marketing team.
• Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the GTM teams on targeted campaigns and effective follow-up.
• Partner across our product marketing, field marketing, brand design, revenue operations, and partnerships teams to build and execute global campaigns.

• 5-7+ years of demand generation experience in B2B SaaS
• Experience in launching campaigns that drive product signups and handraisers, while knowing how to measure success and look for optimization opportunities.
• Proficiency in leveraging paid media channels (e.g., Google, LinkedIn, Twitter) to drive campaign success.
• Demonstrated experience working with key marketing functions to ensure alignment.
• Hands-on experience with marketing tech, analytics, and project management tools (ex. Salesforce, 6sense, Eloqua, Outreach, etc...).
• Exceptional writing skills, capable of conveying complex ideas in a clear and concise manner.
• Passion for innovation and a willingness to explore new methodologies, unfazed by ambiguity.
• Ability to prioritize multiple projects and maintain agility to adjust with market demands
• Proactively engaged in the B2B marketing community — always learning mindset, building for modern PLG marketing strategies.

Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.

We take care of our employees so they can take care of our customers. Customers who come from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.

BeyondTrust is the worldwide leader in intelligent identity and access security, enabling organizations to protect identities, stop threats, and deliver dynamic access. We are leading the charge in innovating identity-first security and are trusted by 20,000 customers, including 75 of the Fortune 100, plus a global ecosystem of partners.

Learn more at www.beyondtrust.com.