Campaign Marketing Manager

Posted 9 Days Ago
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London, Greater London, England, GBR
Hybrid
Mid level
AdTech • Marketing Tech
The Role
Manage end-to-end integrated marketing campaigns across paid and owned channels for a regulated retail banking client. Responsibilities include campaign planning, execution, QA, governance, stakeholder and agency management, performance analysis, testing, budget oversight, and optimization. The role requires translating customer and market insights into measurable commercial outcomes while applying sound judgment to AI-assisted marketing workflows and maintaining compliance with financial-services governance.
Summary Generated by Built In

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Campaign Marketing Manager (12 Month FTC)

Location: London, United Kingdom (3 days a week from Client Canary Wharf offices)

Our client has a hybrid working experience that blends the positives of working alongside colleagues at onsite locations, together with working from home. That means you’ll work at an onsite location on fixed, ‘anchor’, days of the week, for a minimum of three days a week.  For this role, you could work in any of the offices, including Canary Wharf, Northampton, Glasgow or Cardiff.  

About the role:
We're looking for an experienced Campaign Marketing Manager to join our client team on a 12-month fixed-term contract, working directly within their B2C Performance team across a range of multi-channel campaigns and projects.

You'll hit the ground running in a fast-paced, deadline-driven environment — leading and delivering multi-variant marketing comms across paid and owned digital channels. From mining customer and performance insights to delivering final assets and reviewing results, you'll own the process end to end.

You're a highly collaborative self-starter, skilled at juggling multiple projects and managing senior stakeholders in regulated environments. Experience across paid and owned channels — including video, display, social, email, and OOH — is essential. A background in Financial Services is a plus; experience in telecoms, utilities, or similarly regulated industries is equally welcome.

What you will be doing: 

  • Creating and producing brilliantly effective campaigns that differentiate Barclays from their competitors, through superior targeting, communication strategy, tech innovation & creative quality

  • Working collaboratively with the wider Marketing Centre of Excellence to ensure communications are on product message, customer focused, developed in line with brand guidelines, aligned to brand values, adhere to regulatory requirements and developed in line with relevant governance frameworks

  • Effectively managing budgets to maximise return on investment and drive commercial performance, as measured by solutions growth and cost per acquisition

  • Keeping campaigns on time and to plan, regardless of the curved balls that you might experience along the way

  • Working collaboratively with business stakeholders to develop clear roadmaps and testing designs

  • Managing relationships with the UK Digital, Product & Marketing teams, as well as various external agency partners

  • Leading the campaign delivery lifecycle – from ideation/discovery, through planning & prioritization, to solution design and in-channel execution

  • Reporting on campaign performance and testing outcomes

  • Being genuinely collaborative, inside and outside the team, to help make the Performance Marketing team a great place to work

  • Fostering strong and meaningful relationships with key stakeholders by maintaining a regular dialogue, keeping them informed on all key milestones and outcomes, with clear recommendations to drive performance uplift

  • Raising any issues in a timely and rational manner, ensuring the highest standards of control & governance

  • Being a self-starter, able to bring proactive opportunities and solutions to key stakeholders, as opposed to waiting for direction

  • Sharing experience from a customer-driven organisation with a customer first mindset

  • Taking ownership for managing risk and strengthening controls in relation to the work you do

  • Ensuring high levels of accuracy across all comms and ensuring that QA is never compromised

What you need to be great in this role: 

  • Being confident, smart, enthusiastic and proactive with great comms skills, both written and verbal

  • Being a self-starter with strong and positive energy; someone who will work collaboratively with everyone who'll support them in delivering campaigns

  • Having strong juggling and prioritisation skills acquired in a fast-paced, deadline driven environment, with the ability to work across multiple projects at any given time

  • Demonstrating extensive Digital Marketing experience – particularly across paid media channels and an understanding of best practice of using these channels individually and as a broader media strategy

  • Understanding digital marketing end to end delivery, from planning, scheduling & prioritising to customer targeting, channel management, effective promotion of products and services, personalisation, implementation and governance

  • Having the ability to hit objectives and deadlines, plan well and deliver to that plan

  • Showing the resilience to face into challenge and change, looking for feedback and insight from everything around them

  • Demonstrating a track record of delivering results in competitive markets; prioritising opportunities and activity to have the greatest commercial impact

  • Having the ability to uncover meaningful customer, market and performance insights, and translate them into effective marketing strategies and campaigns that drive measurable outcomes

  • Embodying the values of Respect, Integrity, Service, Excellence and Stewardship

Req ID: 18560

#LI-KA1 #LI-MIDSENIOR #HYBRID

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Skills Required

  • Substantial experience in digital performance marketing
  • Strong knowledge of paid media channels, including video, display, social, email, OOH, radio, and press
  • Experience deploying paid and owned channels as part of integrated media strategies
  • Track record managing multiple campaigns simultaneously in deadline-driven environments
  • Experience translating customer, market, and performance insights into measurable campaign strategies
  • Proven stakeholder management skills across complex, matrixed organizations
  • Client-side performance marketing experience, ideally in financial services, telecoms, utilities, or another regulated industry
  • Strong attention to detail and commitment to campaign quality assurance
  • Collaborative, outcomes-focused working style
  • Experience managing campaign or project-level marketing budgets, including estimation, tracking, optimization, and reconciliation
  • Confidence working within governance and approval frameworks in regulated financial environments
  • Proficiency with generative AI tools for marketing, content creation, data analysis, or campaign planning
  • Experience building AI-assisted workflows for productivity and output quality
  • Ability to take an agentic approach by structuring and executing complex multi-step campaigns with minimal direction
  • Ability to critically evaluate AI outputs and apply human judgment in client-facing or regulated contexts
  • Alignment with the client's values of Respect, Integrity, Service, Excellence, and Stewardship

OLIVER Agency Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OLIVER Agency and has not been reviewed or approved by OLIVER Agency.

  • Leave & Time Off Breadth Feedback suggests vacation, sick leave, and paid holidays are strong elements, with time off frequently highlighted as a standout part of the package. UK materials also describe generous annual leave that increases with service alongside additional personal days.
  • Retirement Support Feedback suggests U.S. employees can access a 401(k), and at least one account notes an immediate match. UK materials indicate a formal pension arrangement within the parent group.
  • Affordable Benefits Feedback suggests U.S. medical coverage is paired with employer-funded HSA/HRA or flex contributions that help offset high deductibles. These subsidies can meaningfully reduce out-of-pocket costs for some employees.

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The Company
HQ: London
2,009 Employees
Year Founded: 2004

What We Do

Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting. Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.

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