The Role
Leads end-to-end integrated B2B and B2C marketing campaigns across Europe, including audience definition, messaging, channel planning, paid media, content, events, KPIs, lead management, optimization, compliance, and post-campaign analysis. Partners with Sales and cross-functional marketing teams to drive lead generation and pipeline contribution. Manages multiple campaigns, stakeholders, deadlines, and one direct report while coaching and developing team capability.
Summary Generated by Built In
WisdomTree is seeking an experienced, commercially minded and highly organised Campaigns Manager to join our European Marketing team in London.
Reporting to the Head of Digital and Campaigns Marketing, you will lead the planning, coordination and optimisation of integrated, multi-channel B2B and B2C marketing campaigns across Europe, targeting professional and retail investor audiences and translating commercial priorities into clear, measurable programmes that engage clients and support business growth.
Working closely with regional sales teams and the marketing team across Content, Digital, Paid Activation, Social Events and Design, you will act as the central campaign lead defining audiences, messaging, channel mix, content requirements, timelines and KPIs, and driving campaigns from planning to successful execution. You will also have the opportunity to lead, coach and develop a motivated and ambitious direct report, supporting their growth while building a high-performing campaign function.
This is a hands-on role requiring strong experience developing and delivering integrated campaigns, alongside exceptional campaign planning, project management and stakeholder management skills. The successful candidate will combine strategic thinking with strong execution, commercial awareness and a focus on lead generation and continually improving campaign effectiveness.
Financial services experience is required, with experience in asset or investment management strongly preferred. Knowledge of ETFs/ETPs and the European investment landscape would be a significant advantage.
Reporting to the Head of Digital and Campaigns Marketing, you will lead the planning, coordination and optimisation of integrated, multi-channel B2B and B2C marketing campaigns across Europe, targeting professional and retail investor audiences and translating commercial priorities into clear, measurable programmes that engage clients and support business growth.
Working closely with regional sales teams and the marketing team across Content, Digital, Paid Activation, Social Events and Design, you will act as the central campaign lead defining audiences, messaging, channel mix, content requirements, timelines and KPIs, and driving campaigns from planning to successful execution. You will also have the opportunity to lead, coach and develop a motivated and ambitious direct report, supporting their growth while building a high-performing campaign function.
This is a hands-on role requiring strong experience developing and delivering integrated campaigns, alongside exceptional campaign planning, project management and stakeholder management skills. The successful candidate will combine strategic thinking with strong execution, commercial awareness and a focus on lead generation and continually improving campaign effectiveness.
Financial services experience is required, with experience in asset or investment management strongly preferred. Knowledge of ETFs/ETPs and the European investment landscape would be a significant advantage.
Key Responsibilities
• Own the end-to-end planning and delivery of integrated campaigns, from initial brief and audience definition through activation, optimisation and post-campaign review.
• Develop clear campaign plans covering objectives, target audiences, messaging, channels, content requirements, timelines, responsibilities, KPIs and lead-management requirements.
• Partner closely with Sales to ensure campaigns are aligned with commercial priorities and appropriate lead follow-up; feedback loops and measurements are in place.
• Develop clear campaign plans covering objectives, target audiences, messaging, channels, content requirements, timelines, responsibilities, KPIs and lead-management requirements.
• Partner closely with Sales to ensure campaigns are aligned with commercial priorities and appropriate lead follow-up; feedback loops and measurements are in place.
• Work with Content to translate investment themes, market insights and product priorities into relevant, compliant and compelling campaign propositions.
• Coordinate activation across digital, email, paid media, social, content, events and other channels to deliver an integrated and well-sequenced client experience.
• Own paid media planning, including briefing, audience strategy, channel selection, performance review and optimisation, with a hands-on approach suited to an in-house or partially in-house operating model.
• Monitor performance against agreed KPIs, including engagement, conversion, lead generation and pipeline contribution, and translate insights into practical improvements.
• Manage multiple concurrent campaigns, proactively prioritising activity and managing deadlines, dependencies, stakeholders and delivery risks.
• Ensure campaign activity meets relevant regulatory, compliance and brand requirements across European markets.
• Lead post-campaign reviews and embed insights and learnings into future campaign planning.
• Coordinate activation across digital, email, paid media, social, content, events and other channels to deliver an integrated and well-sequenced client experience.
• Own paid media planning, including briefing, audience strategy, channel selection, performance review and optimisation, with a hands-on approach suited to an in-house or partially in-house operating model.
• Monitor performance against agreed KPIs, including engagement, conversion, lead generation and pipeline contribution, and translate insights into practical improvements.
• Manage multiple concurrent campaigns, proactively prioritising activity and managing deadlines, dependencies, stakeholders and delivery risks.
• Ensure campaign activity meets relevant regulatory, compliance and brand requirements across European markets.
• Lead post-campaign reviews and embed insights and learnings into future campaign planning.
Skills and Qualifications
• 5+ years’ relevant marketing experience, with strong hands-on experience planning and delivering integrated, multi-channel B2B and B2C campaigns from strategy through execution and optimisation.
• Financial services experience is required. Experience in asset or investment management is strongly preferred, with knowledge of ETFs/ETPs a significant advantage.
• Strong understanding of financial markets, investment products and investor audiences, with the ability to translate complex investment themes into effective marketing campaigns.
• Exceptional campaign planning, project management, prioritisation and organisational skills, with the ability to manage multiple campaigns, stakeholders and competing deadlines simultaneously.
• Demonstrable experience partnering with Sales and translating commercial objectives into measurable marketing activity.
• Strong understanding of lead generation, client journeys, conversion and pipeline contribution.
• Strong understanding of digitally focused, multi-channel marketing, including CRM/email, paid media, social, content and events, with the ability to use campaign and audience data to inform targeting, optimise performance and improve commercial outcomes.
• Experience working within an in-house or partially in-house marketing model, with the ability to take direct ownership of campaign planning and execution, while working effectively with external partners where required.
• Strong analytical skills and experience using campaign performance data to identify insights and improve results.
• Excellent communication and stakeholder-management skills, with the confidence to influence and coordinate colleagues across functions and seniority levels.
• Previous people-management experience, with the ability to coach, provide guidance and feedback, delegate effectively and support the performance and professional development of a direct report.
• Proactive, collaborative and solution-oriented, with strong attention to detail and a hands-on approach to execution.
• Experience working within a regulated marketing environment and familiarity with financial promotions would be advantageous.
• Financial services experience is required. Experience in asset or investment management is strongly preferred, with knowledge of ETFs/ETPs a significant advantage.
• Strong understanding of financial markets, investment products and investor audiences, with the ability to translate complex investment themes into effective marketing campaigns.
• Exceptional campaign planning, project management, prioritisation and organisational skills, with the ability to manage multiple campaigns, stakeholders and competing deadlines simultaneously.
• Demonstrable experience partnering with Sales and translating commercial objectives into measurable marketing activity.
• Strong understanding of lead generation, client journeys, conversion and pipeline contribution.
• Strong understanding of digitally focused, multi-channel marketing, including CRM/email, paid media, social, content and events, with the ability to use campaign and audience data to inform targeting, optimise performance and improve commercial outcomes.
• Experience working within an in-house or partially in-house marketing model, with the ability to take direct ownership of campaign planning and execution, while working effectively with external partners where required.
• Strong analytical skills and experience using campaign performance data to identify insights and improve results.
• Excellent communication and stakeholder-management skills, with the confidence to influence and coordinate colleagues across functions and seniority levels.
• Previous people-management experience, with the ability to coach, provide guidance and feedback, delegate effectively and support the performance and professional development of a direct report.
• Proactive, collaborative and solution-oriented, with strong attention to detail and a hands-on approach to execution.
• Experience working within a regulated marketing environment and familiarity with financial promotions would be advantageous.
About Us:
WisdomTree is a global financial innovator, offering a diverse suite of exchange-traded products (ETPs), models and solutions, private market investments and digital asset-related products. Our offerings empower investors to shape their financial future and equip financial professionals to grow their businesses. Leveraging the latest financial infrastructure, we create products that emphasize access and transparency and provide an enhanced user experience. Building on our heritage of innovation, we offer next-generation digital products and services related to tokenized real world assets and stablecoins, as well as our institutional platform, WisdomTree Connect™, blockchain-native digital wallet, WisdomTree Prime®*, and have expanded into private markets through the acquisition of Ceres Partners’ U.S. farmland platform.
Work Smart:
Headquartered in New York City, WisdomTree embraces a “Work Smart” philosophy that transcends physical workspace, aiming to optimize productivity, efficiency and effectiveness. Employee time in the office generally is not prescribed, and team leaders are empowered to determine how their teams work best, based on their roles, which may include in-person, in-office engagement.
Mission, Vision & Values:
WisdomTree is committed to delivering a better financial experience through the quality of our products, solutions and engagement, and to be the leader in delivering best structured access to global asset classes, empowering clients through innovative solutions and long-term performance. WisdomTree employees strive for excellence and innovation, work with transparency and accountability and support each other as a global
WisdomTree is a global financial innovator, offering a diverse suite of exchange-traded products (ETPs), models and solutions, private market investments and digital asset-related products. Our offerings empower investors to shape their financial future and equip financial professionals to grow their businesses. Leveraging the latest financial infrastructure, we create products that emphasize access and transparency and provide an enhanced user experience. Building on our heritage of innovation, we offer next-generation digital products and services related to tokenized real world assets and stablecoins, as well as our institutional platform, WisdomTree Connect™, blockchain-native digital wallet, WisdomTree Prime®*, and have expanded into private markets through the acquisition of Ceres Partners’ U.S. farmland platform.
Work Smart:
Headquartered in New York City, WisdomTree embraces a “Work Smart” philosophy that transcends physical workspace, aiming to optimize productivity, efficiency and effectiveness. Employee time in the office generally is not prescribed, and team leaders are empowered to determine how their teams work best, based on their roles, which may include in-person, in-office engagement.
Mission, Vision & Values:
WisdomTree is committed to delivering a better financial experience through the quality of our products, solutions and engagement, and to be the leader in delivering best structured access to global asset classes, empowering clients through innovative solutions and long-term performance. WisdomTree employees strive for excellence and innovation, work with transparency and accountability and support each other as a global
Skills Required
- 5+ years of relevant marketing experience
- Hands-on experience planning and delivering integrated, multi-channel B2B and B2C campaigns from strategy through execution and optimization
- Financial services marketing experience
- Experience in asset or investment management
- Knowledge of ETFs, ETPs, and the European investment landscape
- Strong understanding of financial markets, investment products, and investor audiences
- Campaign planning, project management, prioritization, and organizational skills
- Experience partnering with Sales and translating commercial objectives into measurable marketing activity
- Understanding of lead generation, client journeys, conversion, and pipeline contribution
- Experience with CRM or email, paid media, social, content, and events marketing
- Experience working in an in-house or partially in-house marketing model
- Strong analytical skills and experience using campaign performance data
- Excellent communication and stakeholder-management skills
- Previous people-management experience, including coaching, delegation, and performance development
- Experience working within a regulated marketing environment and familiarity with financial promotions
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The Company
What We Do
WisdomTree is one of the world’s leading providers of exchange-traded products (ETPs). Our goal is to provide a superior investing experience for our clients. We believe that investors shouldn’t have to choose between performance and cost efficiency, so we developed innovative investment solutions that deliver both. Combining the performance benefits of actively-managed investments with the cost efficiency of passive investments, our ETPs can be used to invest strategically for the long term or to trade tactically in the short term. Investors can choose between a range of truly comprehensive and innovative ETPs, across a broad range of asset classes, enabling investors to construct and diversify their portfolios intelligently.
