ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.
ASI currently has a hybrid work model. This position requires in person attendance at our office on Tuesdays and Wednesdays.
ASI is seeking a Campaign Manager to own the growth strategy and campaign performance for a defined segment of the business, with a primary focus on new customer acquisition and expansion within existing customers. This role requires a strong balance of strategic thinking, data-driven decision-making, and cross-functional leadership to deliver measurable pipeline and revenue outcomes.
Reporting to the Executive Director, Growth Marketing this individual will serve as the strategic owner of growth for their segment, partnering closely with Paid Media, SEO/Website, Marketing Operations, Events Marketing, Sales, and Product teams to develop and execute integrated, multi-channel campaigns that drive business impact.
The salary range for this position is $80,000 - $90,000. Individual pay within the range will be based on role related experience, education, skills, and qualifications.
Responsibilities:
- Own growth strategy for a defined business segment, with accountability for pipeline and revenue performance.
- Develop and execute integrated, multi-channel campaign strategies focused on new customer acquisition and expansion within existing customers.
- Define audience segmentation, messaging frameworks, offers, and channel mix aligned to business objectives.
- Build and manage quarterly campaign roadmaps tied to pipeline and revenue targets.
- Own measurement of campaign performance, including pipeline contribution, conversion rates, and ROI.
- Analyze full-funnel performance to identify drop-off points and optimization opportunities.
- Lead structured testing across messaging, targeting, creative, and channels to continuously improve results.
- Partner with Paid Media, SEO/Website, and Marketing Operations teams to execute integrated campaigns effectively.
- Develop clear campaign briefs outlining objectives, audience, messaging, and success metrics, and guide channel execution.
- Act as a primary marketing partner to Sales leadership, co-owning pipeline goals and ensuring alignment on lead quality and conversion expectations.
- Leverage HubSpot and CRM data to monitor performance, track lead flow, and provide actionable insights to improve campaign effectiveness.
Qualifications:
- 6–8+ years of experience in B2B marketing, growth marketing, or demand generation roles.
- Proven track record of driving measurable acquisition and pipeline growth through marketing campaigns.
- Strong analytical skills with experience interpreting funnel and campaign performance data.
- Experience with HubSpot or similar marketing automation platforms, including reporting, segmentation, and lifecycle marketing.
- Demonstrated ability to develop and optimize multi-channel campaign strategies.
- Experience working closely with Sales leadership in a revenue-driven environment.
Proven ability to lead cross-functional initiatives and influence teams without direct authority. - Strong ability to translate business goals into actionable campaign strategies.
ASI offers full-time employees a comprehensive benefits package including:
- Medical, Dental, and Vision coverage, available on day one of employment.
- Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
- 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
- Free Health and Wellness programs.
- Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
- Day one 401(k) with company match.
- Paid holidays, floating days, and paid time off (PTO).
- Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.
Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts.
Visit our company career web site at www.asicareers.com.
Skills Required
- 6-8+ years of experience in B2B marketing, growth marketing, or demand generation roles.
- Proven track record of driving measurable acquisition and pipeline growth through marketing campaigns.
- Strong analytical skills with experience interpreting funnel and campaign performance data.
- Experience with HubSpot or similar marketing automation platforms.
- Demonstrated ability to develop and optimize multi-channel campaign strategies.
- Experience working closely with Sales leadership in a revenue-driven environment.
- Proven ability to lead cross-functional initiatives and influence teams without direct authority.
- Strong ability to translate business goals into actionable campaign strategies.
What We Do
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI’s robust industry-leading network, which boasts over 25,000 supplier and distributor members. ASI members have access to the world's most powerful promotional product network, ESP, where three out of every four promotional product searches occur. ASI is fully committed and dedicated to providing members with cutting edge interactive tools, member support, trade shows, educational information and resources that improve business efficiency, drive traffic and win sales. What is ASI’s mission? ASI bridges suppliers and distributors by providing catalogs, information directories, newsletters, magazines, websites, databases, interactive e-commerce, and robust marketing and selling tools. What are advertising specialties? Advertising specialties, also known as promotional products, are practical, entertaining or decorative products like mugs and tee shirts often imprinted with an advertiser’s name, logo, slogan or message and given away. These products are often kept by recipients for months, offering great exposure for the advertiser’s message. Featured Products: ESP Web: Source and order every promotional product in the industry from 3,500+ suppliers with ESP Web. ESP Websites: A user-friendly e-commerce enabled website solution. Choose from 100s of designs. Requires no design experience needed. Catalogs: Give clients new ideas and ways of using promo products and stay one step ahead of competitors. Magazines: ASI offers a wide range of award-winning publications to help keep your finger on the pulse of the industry. Show Booths: Display your products in front of thousands of industry distributors at three strategically timed ASI shows.
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