Overview
We are seeking a strategic and results-driven Senior Campaign Manager with strong Account-Based Marketing (ABM) experience to lead targeted, multi-channel campaigns for priority accounts and support regional field marketing initiatives. This role is ideal for a marketer who combines hands-on campaign execution with a strong understanding of account selection, buying group engagement, personalization, and sales alignment. The right candidate will bring proven ABM expertise and help elevate field marketing execution, consistency, and impact across regions.
Key Responsibilities
ABM Strategy & Execution
• Develop and execute multi-channel ABM campaigns targeting high-value accounts using firmographic, technographic, and behavioral data.
• Collaborate with Sales, Product Marketing, and Content teams to build personalized engagement strategies for buying committees.
• Own campaign performance metrics, including ROI, ROAS, and pipeline contribution.
Field Marketing Execution
• Partner with regional field teams to align ABM efforts with local go-to-market strategies.
• Contribute to field marketing strategy and execution, helping elevate team impact and consistency.
• Support event strategy, regional activations, and sales enablement initiatives.
• Develop content necessary for execution, including email, landing page, ad copy, case studies, and blogs.
• Manage campaigns end-to-end, including content calendar, alignment with events, and reporting on success.
Cross-Functional Collaboration
• Drive alignment between Sales and Marketing through joint planning, daily management, and shared KPIs.
• Lead ICP definition and account tiering exercises with Sales and Marketing stakeholders.
Measurement & Optimization
• Use tools like Salesforce, HubSpot, and marketing automation platforms to track campaign performance.
• Present insights and recommendations to senior leadership for continuous improvement.
What success looks like
• Build and scale ABM programs aligned to priority accounts and regional growth goals
• Improve sales and marketing alignment around target account strategy and buying group engagement
• Deliver measurable pipeline influence and campaign performance improvements
• Bring structure, repeatability, and stronger operational rigor to field and ABM execution
Qualifications
• 7+ years in B2B SaaS marketing, with 3+ years in ABM or campaign management.
• Proven ABM campaign ownership.
• Experience partnering directly with sales on named/target accounts.
• Comfort operating across strategy and execution.
• Proven experience in leading cross-functional marketing initiatives.
• Strong understanding of sales intent signals, account tiering, and funnel attribution.
• Excellent communication and leadership skills.
• Experience with Salesforce, HubSpot, ZoomInfo Marketing, or similar platforms is a plus.
Preferred Attributes
• Strategic thinker with a bias for action.
• Comfortable presenting to executive stakeholders.
• Passionate about building scalable marketing programs that drive revenue.
• Relevant bachelor's degree or formal education
Pay Range
The salary range for this position (in local currency) is 114,000-155,500.
About UsFortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About the TeamSkills Required
- 7+ years in B2B SaaS marketing, with 3+ years in ABM or campaign management
- Proven ABM campaign ownership
- Experience partnering directly with sales on named/target accounts
- Comfort operating across strategy and execution
- Proven experience in leading cross-functional marketing initiatives
- Strong understanding of sales intent signals, account tiering, and funnel attribution
- Excellent communication and leadership skills
- Experience with Salesforce, HubSpot, ZoomInfo Marketing, or similar platforms
- Comfortable presenting to executive stakeholders
- Relevant bachelor's degree or formal education
Fortive Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fortive and has not been reviewed or approved by Fortive.
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Parental & Family Support — Parental leave is fully paid for 12 weeks for all parents, with fertility coverage via Progyny and generous adoption/surrogacy support. Backup child and adult care plus inclusive eligibility extend support across diverse family structures.
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Healthcare Strength — Multiple PPO and HSA medical options include telemedicine and second-opinion services, alongside robust mental-health access through Spring Health with no‑cost therapy sessions. The breadth of medical and behavioral health resources is highlighted as a strength.
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Retirement Support — The 401(k) provides a competitive employer match each pay period, with an additional company retirement contribution after one year of service. Financial wellness tools and an employee stock purchase plan further bolster long‑term savings.
Fortive Insights
What We Do
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions. We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. Fortive: For you, for us, for growth.
