The Role
Develops and manages multi-channel B2B marketing campaigns focused on lead generation and engagement. Creates email, landing page, and collateral copy; manages audience segmentation and databases; uses marketing automation tools; analyzes performance and ROI; produces reports; and recommends data-driven optimizations. Collaborates with internal teams and global clients while independently managing campaign deliverables, email outreach, deliverability, and strategic campaign planning.
Summary Generated by Built In
- Develop, execute, and manage multi-channel B2B marketing campaigns with a focus on lead
generation and engagement.
- Create compelling content and copy for email campaigns, landing pages, and marketing
collaterals aligned with brand voice and goals.
- Analyze campaign performance metrics to determine when to start, optimize, or stop campaigns
for maximum ROI.
- Ensure accurate audience segmentation, targeting, and database management for campaign
effectiveness.
- Collaborate closely with internal teams to align campaign goals, creatives, and deliverables.
- Utilize marketing automation and email tools (preferably Adestra, Instiller, SendGrid) to design
and deliver effective campaigns.
- Interpret data insights, generate reports, and recommend data-driven improvements.
- Demonstrate excellent communication skills and a deep understanding of UK and US accents for
smooth coordination with global clients.
- Bring creativity and strategic thinking to campaign planning, ensuring every project is both
innovative and results-oriented.
- Take ownership of assigned tasks, display accountability, and ensure timely completion with
minimal supervision.
Requirements
- Excellent communication and written English skills.
- Proven experience in copywriting and creative ideation.
- Strong analytical mindset with the ability to make rational, data-backed decisions.
- Proactive and self-driven — capable of managing projects independently.
- Experience in B2B lead generation and email marketing campaigns.
- Hands-on experience with tools like Adestra, Instiller, SendGrid, and similar platforms.
- Sound understanding of marketing principles, campaign strategy, and digital outreach processes.
- Hands-on experience in cold email outreach and lead generation campaigns, with working knowledge of DMARC, SPF, DKIM, and DNS setup for email authentication and deliverability.
Skills Required
- Excellent communication and written English skills
- Proven experience in copywriting and creative ideation
- Strong analytical mindset and ability to make data-backed decisions
- Ability to manage projects independently and demonstrate proactive ownership
- Experience in B2B lead generation and email marketing campaigns
- Hands-on experience with Adestra, Instiller, SendGrid, or similar platforms
- Understanding of marketing principles, campaign strategy, and digital outreach processes
- Hands-on experience in cold email outreach and lead generation campaigns
- Working knowledge of DMARC, SPF, DKIM, and DNS setup for email authentication and deliverability
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
InFynd is a cloud-based B2B data and prospecting platform that helps sales, marketing, and recruiting teams identify and engage potential customers. It provides contact information, company profiles, buyer-intent data, social media handles, and verified business email addresses and phone numbers. The platform supports target identification, company research, lead generation, and more effective sales conversion through accurate, GDPR-compliant business intelligence.
