The Role
Design and execute user growth strategies and viral campaigns for Greater China. Coordinate channel operations, creative planning, resources, and implementation; build segmented incentive and lifecycle systems; monitor growth data and evaluate strategy performance. Track cryptocurrency industry, regulatory, and competitor trends, recommend operational improvements, and support blockchain product launches. Coordinate with overseas partners and stakeholders in English and Mandarin.
Summary Generated by Built In
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities 岗位职责:
- Belong to the growth department, responsible for growth indicators, especially proficient in designing user growth activities; 所属增长部门，对增长指标负责，特别是精通设计用户裂变增长活动
- Design and implement user growth strategies, coordinate channel operation activities, be responsible for creative planning, resource coordination and implementation, track data effects, and output review reports; 设计并执行用户增长策略 ，统筹渠道运营活动，负责创意策划、资源协调及落地执行，并跟踪数据效果，输出复盘报告
- Focus on refined channel operation, build channel/user layered incentive system and life cycle management mechanism, design differentiated operation strategy, and drive platform user growth; 专注渠道精细化运营，搭建渠道/用户分层激励体系和生命周期管理机制，设计差异化运营策略，驱动平台用户增长
- Good at data analysis, able to quickly establish an effective data analysis framework, monitor and analyze user growth data, evaluate the effect of strategies, and drive business growth through data; 擅长数据分析，能够快速建立有效的数据分析框架，监控和分析用户增长数据，评估策略效果，通过数据驱动业务增长
- Pay attention to industry dynamics, policy changes and trends of competitive products, track the trend of cryptocurrency market, put forward targeted operation optimization suggestions, and output differentiated operation plans; 关注行业动态、政策变化及竞品动向，跟踪加密货币市场趋势，并提出针对性运营优化建议，输出差异化运营方案
- Be familiar with blockchain industry related products, promote the implementation of business product functions, and drive business growth; 熟悉区块链行业相关产品，推进业务产品功能落地，驱动业务增长
Requirements 任职要求:
- Min. 3 years experience in activity operation, familiar with Web3 industry, independently handled over one million user growth projects; 3年以上活动运营经验，熟悉Web3行业，独立操盘过百万级用户增长项目
- Proficient in various user operation methods, with Pinduoduo, Kuaishou and other social media growth activity operation experience is preferred; 精通用户裂变模型，熟悉各类用户运营玩法，有拼多多、快手等社交裂变增长活动运营经验者优先
- Bilingual English and Mandarin is required to be able to coordinate with overseas partners and stakeholders; 英语流利可作为工作语言
- Self-driven, responsible and able to work under pressure; 自驱力强，有责任心，抗压能力强
- Strong cross-department coordination ability; 有极强的跨部门协同能力
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Skills Required
- At least 3 years of experience in campaign or activity operations
- Familiarity with the Web3 industry
- Independently managed user growth projects involving more than one million users
- Proficiency in user operations and viral growth methods
- Experience operating social growth campaigns on platforms such as Pinduoduo or Kuaishou
- Fluent English and Mandarin; English must be usable as a working language
- Strong cross-department coordination ability
- Self-driven, responsible, and able to work under pressure
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
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The Company
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
