About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Job Title: Campaign Manager
Location: New York City
Timezone: Eastern Time
About The Goat Agency:
Goat is part of WPP Media, the world’s leading media investment company. Since 2015, we’ve been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we’re the global leader in the space, delivering award-winning campaigns across 70+ countries.
As part of our team, you’ll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. We treat influencer marketing as a full-funnel channel, supported by data, strategy, creativity, paid media, and best-in-class measurement.
About The Opportunity
We’re looking for a hardworking, enthusiastic and driven Campaign Manager to join our campaign delivery team! We have a fantastic culture with a collaborative environment where everyone pitches in and has the chance to excel.
Key Responsibilities
- Develop influencer marketing strategies and campaign plans tailored to client objectives.
- Identify and select suitable influencers for each campaign, considering factors like brand alignment and audience reach.
- Cultivate and maintain strong relationships with a diverse network of influencers.
- Negotiate and secure influencer partnerships, including compensation, deliverables, and contractual agreements.
- Provide influencers with clear guidelines and creative briefs for campaign content.
- Review and approve influencer-generated content to ensure alignment with brand guidelines and campaign objectives.
- Coordinate content approvals with clients and ensure all necessary revisions are made.
- Create and manage project timelines, ensuring all campaign milestones are met.
- Oversee budgets and expenditures for each campaign to ensure cost-effectiveness.
- Monitor campaign performance and make data-driven recommendations for optimization.
- Generate regular campaign reports, providing insights into key metrics and performance against KPIs.
- Analyze data to identify trends and opportunities for improvement.
- Present campaign results to clients and make strategic recommendations for future initiatives.
Role Requirements
- A minimum of 3 years of relevant experience planning and executing Influencer campaigns
- Demonstrable experience delegating and prioritizing an ever-changing workload
- Strong writing and communication skills
- The ability to work effectively and calmly under pressure
- Understanding ofInfluencer Marketing and Social Metrics (Impressions / Reach / Engagements)
Perks Of Joining The Herd
- Regular social events and clubs.
- $600 WorkWell benefit.
- Top-of-the-line MacBook.
- Hybrid working and flexible hours.
- Medical, dental and vision coverage, plus 401k with company match.
- 15 days PTO to start, with additional days for floating holidays, summer fridays, and sick days.
- Real opportunities for growth across the campaigns team.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
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Skills Required
- Minimum of 3 years of relevant experience planning and executing influencer campaigns
- Demonstrable experience delegating and prioritizing an ever-changing workload
- Strong writing and communication skills
- Ability to work effectively and calmly under pressure
- Understanding of Influencer Marketing and Social Metrics (Impressions / Reach / Engagements)
WPP Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.
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Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
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Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
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Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.
WPP Insights
What We Do
WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
