- Evaluate our existing content across campaigns, channels, and regions to identify overlaps, gaps, and opportunities for synergy
- Use performance data to determine what's working and should be expanded or amplified, and what's underperforming and needs to be reworked, repositioned, or retired
- Identify content gaps against the buyer journey and key personas, and recommend where new investment is needed
- Develop strategies to extend the life of existing content: repurposing, reformatting, and updating it for new channels, audiences, and moments
- Generate new, more engaging ways to present existing content, from format changes to fresh angles and distribution approaches
- Partner with content, creative, demand gen, product marketing, and regional marketing teams to ensure accuracy and alignment
- Partner with marketing operations to track performance against KPIs and use data to continuously sharpen our content
- Bachelor's degree in business, marketing, communications, or a related field
- 8+ years of experience in content and nurture marketing
- Strong analytical skills, with experience using data to guide content and channel decisions
- Hands-on experience with analytics tools and content/reporting dashboards
- A track record of turning underperforming or aging content into stronger-performing assets
- Strong written and verbal communication skills
- A highly organized, detail-oriented approach to managing multiple priorities at once
- Strong interpersonal skills and comfort working cross-functionally and across time zones
Salary Range
$102,000.00 - $144,000.00This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits. Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Skills Required
- Bachelor's degree in business, marketing, communications, or a related field
- 8+ years of experience in content and nurture marketing
- Strong analytical skills, with experience using data to guide content and channel decisions
- Hands-on experience with analytics tools and content/reporting dashboards
- Track record of turning underperforming or aging content into stronger-performing assets
- Strong written and verbal communication skills
- Highly organized, detail-oriented approach to managing multiple priorities
- Strong interpersonal skills and comfort working cross-functionally and across time zones
What We Do
CWAN was founded on a simple belief: investment professionals deserve modern technology that actually works for them. Not legacy systems that slow them down. Not fragmented data that creates confusion. But one comprehensive platform that gives you complete visibility and crystal-clear insights. The result? Investment management that works as seamlessly as your investment strategy. Since our founding in 2004, CWAN has been the trusted technology partner powering the world’s leading institutional investors — from insurance companies, asset managers, and hedge funds to asset owners like corporations, endowments, and pension funds managing over $10 trillion in assets.
Why Work With Us
We continue to grow, fueled by a strong foundation, an ambitious vision, and a commitment to delivering exceptional value to our clients, partners, and team members around the world. What started as a bold idea in Boise, Idaho has rapidly transformed into a global presence. We’ve expanded our footprint significantly—now operating out of 24 offices
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Clearwater Analytics (CWAN) Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.


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