Be an Early Applicant
Sonatype is the software supply chain management company.
The Role
Lead strategy, execution, and optimization of full-funnel global demand-generation campaigns. Coordinate cross-functional teams, build creative briefs, define audience and channel mix, measure performance with analytics, and standardize campaign processes to drive new logo acquisition and expansion.
Summary Generated by Built In
Sonatype is the software supply chain security company. We provide the world’s best end-to-end software supply chain security solution, combining the only proactive protection against malicious open source, the only enterprise grade SBOM management and the leading open source dependency management platform. This empowers enterprises to create and maintain secure, quality, and innovative software at scale.
As founders of Nexus Repository and stewards of Maven Central, the world’s largest repository of Java open-source software, we are software pioneers and our open source expertise is unmatched. We empower innovation with an unparalleled commitment to build faster, safer software and harness AI and data intelligence to mitigate risk, maximize efficiencies, and drive powerful software development.
More than 2,000 organizations, including 70% of the Fortune 100 and 15 million software developers, rely on Sonatype to optimize their software supply chains.
The Integrated Growth Marketing Manager is responsible for strategically developing cross-functional marketing campaign programs. At the intersection of branding, marketing, sales, analytics, and product marketing, this integral role will help define and implement end-to-end campaigns that drive growth in new logo acquisition and expansion. If you've got a passion for results, expertise in synthesizing multiple inputs and operate with a data-driven marketing approach, we're looking for you!
What you'll do:
- Integrated Growth Mindset: Lead all aspects of strategy, development, execution, and optimization for full-funnel global campaigns - connecting with new users, paid accounts and users, and paid ingests.
- Planning, coordination and execution of strategies and tactics, coordinated across sales, customer success and marketing to activate campaigns and achieve business outcomes; this will entail hands-on execution of, participation in, regional events, forecast calls, content development
- Develop detailed creative brief for each campaign and program initiative that includes design direction, copywriting, targets, segmentation, content, goals, etc.
- Support the development of campaign outreach strategies by audience and segment to identify appropriate communication vehicles and channel mix to support coordinated campaign objectives and performance targets.
- Strategic planning and collaboration: Coordinate with cross-functional teams (PMM, Analytics, MOPs, Brand, Creative, Comms, Content, Field Marketing, Sales, agencies, Partners, etc.) to develop impactful strategies/campaigns. Build innovative content and user experience to drive key business results.
- Reporting and optimization: Measure and report on campaign results to distill learning and insights and socialize with business partners across broader teams. Optimize initiatives produced by performance metrics, conversions data/traffic analysis, etc. Staying updated on the latest emerging channels, martech, partners, and standard methodologies to continuously up-level our paid efforts.
- Process and standardization: Help standardize planning, execution, and reporting to serve as a global center of excellence across the organization.
Who you are:
- 8-10+ years of marketing experience in demand generation role with responsibilities of reporting on performance, ideally gained in a B2B and/or tech company
- Proven ability to work with and impact decision-makers in a fast-paced, matrixed organization with effective capabilities in end-to-end, lifecycle, sales, and marketing initiatives
- Experience generating and stewarding strategic briefs - prioritizing high-intent audience targets, optimizing user journeys, and guiding creative A/B testing, etc.
- Experience with Marketing Automation, Digital Content Marketing, Social Media, SEO Experience with integrated marketing and sales lead flow and accountability reporting.
- Strong understanding of Google Analytics, Tableau, and other reporting tools.
Bonus points if you have:
- Experience with campaign programs for SaaS tech company - agency or in-house.
- Understanding of Software Developers, Engineers, DevOps personas.
- Experience with growth use cases in Salesforce, Marketo, 6sense, Demandbase and other marketing technologies.
- Experience in planning and driving paid media efforts across channels like GDN, Adobe Cloud, Linkedin, Facebook, Twitter, etc.
- Hands-on experience leading the creation and execution of regional events
Things we're proud of:
- 2023 Forrester Leader in SCA
- #1 ranked SCA
- 2022 Frost & Sullivan Technology Innovation Leader Award: Sonatype earned Frost & Sullivan’s 2022 Global Technology Innovation Leadership Award in Development and Operations (DevOps) Security.
- NVTC 2022 Cyber Company of the Year: Sonatype was named Commercial Cyber Company of the Year and a Capital Cyber Award-winner by the Northern Virginia Technology Council (NVTC)
- 2022 Annual Peer Award: Sonatype’s Nexus Lifecycle won a PeerSpot Silver Peer Award as a leading Enterprise Technology solution in the Software Composition Analysis category.
- 2022 Best in Biz Award: Sonatype CEO Wayne Jackson was recognized as a Silver Winner in the Best in Biz Awards' Executive of the Year category.
- Tech Ascension Awards: Sonatype was named the Best DevOps Security Solution for Nexus Lifecycle and Nexus Firewall (Software Composition Analysis).
- BuiltIn Best Places to Work: Sonatype was named to the Washington DC 100 Best Places to Work list and Washington DC Best Midsize Places to Work list.
- Company Wellness Week - We shut down company operations for a week to enable all employees to spend time pursuing personal growth and enjoying much needed and deserved rest.
- Diversity & Inclusion Working GroupsParental Leave PolicyPaid Volunteer Time Off (VTO)
#LI-EL1
#REMOTE
At Sonatype, we value diversity and inclusivity. We offer perks such as parental leave, diversity and inclusion working groups, and flexible working practices to allow our employees to show up as their whole selves. We are an equal-opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please do not hesitate to let us know.
Skills Required
- 8-10+ years of marketing experience in demand generation roles, ideally in B2B/tech
- Proven ability to influence decision-makers in a fast-paced, matrixed organization
- Experience creating and stewarding strategic briefs, audience targeting, journey optimization, and A/B testing
- Experience with Marketing Automation and integrated marketing and sales lead flow/accountability reporting
- Strong understanding of Google Analytics, Tableau, and other reporting tools
- Experience with campaign programs for SaaS (agency or in-house)
- Experience with Salesforce, Marketo, 6sense, Demandbase and other marketing technologies
- Experience planning and driving paid media across channels (GDN, Adobe Cloud, LinkedIn, Facebook, Twitter)
- Hands-on experience leading creation and execution of regional events
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
The Sonatype journey started almost 15 years ago, just as the concept of “open source” software development was gaining steam. From our humble beginning as core contributors to Apache Maven, to supporting the world’s largest repository of open source components (Central), to distributing the world's most popular repository manager (Nexus), we’ve played a meaningful role in helping the world embrace the power of open innovation. We empower developers and security professionals with intelligent tools to innovate more securely at scale. Our platform addresses every element of an organization’s entire software development life cycle, including third-party open source code, first-party source code, and containerized code. Sonatype identifies critical security vulnerabilities and code quality issues and reports results directly to developers when they can most effectively fix them. This helps organizations develop consistently high-quality, secure software which fully meets their business needs and those of their end-customers and partners. More than 2,000 organizations, including 70% of the Fortune 100, and 15 million software developers rely on our tools and guidance to help them deliver and maintain exceptional and secure software.
Why Work With Us
We're on a mission to change how the world innovates by making software development easier. Already used by 15 million developers, we have lofty goals for our technology to be in the hands of every engineering team. And, we need you to do that. Join us!
Gallery
