Campaign Manager - Database Marketing

Posted 5 Days Ago
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Hiring Remotely in United Arab Emirates
Remote
Mid level
Gaming • News + Entertainment • Travel • Hospitality
The Role
Manages the full lifecycle of database marketing campaigns, including audience selection, data extraction, targeting validation, deployment coordination, testing, monitoring, and post-campaign analysis. Translates predictive models, segmentation, and business rules into campaign criteria while ensuring accuracy and deadlines. Partners with Marketing, Data Science, Gaming Operations, Loyalty, Revenue Management, and Food & Beverage teams to execute campaigns and resolve data or targeting issues.
Summary Generated by Built In

About Wynn Al Marjan Island:

On schedule to open in the United Arab Emirates in 2027, Wynn Al Marjan Island has been created as an opulent and entertaining beachside destination for discerning guests to play and relax. Located less than 50 minutes from Dubai International Airport, this integrated resort offering 1,530 rooms and suites, 22 restaurants and lounges, a theatre, nightclub, and five-star spa is currently under construction on a picturesque island that gracefully curves into the Arabian Gulf.


About the Position:

Wynn Al Marjan Island is currently seeking a Campaign Manager - Database Marketing to join the resort’s Database Marketing team.

The primary duties and responsibilities of this role are:

  • Manage the full operational lifecycle of campaigns, from audience selection and data extraction to deployment handoff

  • Build, validate, and deliver campaign audiences, ensuring accuracy in targeting logic, volumes, suppressions, and exclusions

  • Translate predictive model outputs, segmentation frameworks, and business rules into actionable campaign criteria

  • Maintain and execute campaign calendars (daily, weekly, monthly), ensuring all deadlines are met consistently

  • Lead accurate analytical responses to inquiries from Gaming Operations.

  • Monitor campaign execution and proactively identify and resolve issues (e.g., targeting errors, missing data, inconsistencies)

  • Operationalize Data Science models, ensuring campaigns align with strategic objectives and player value segmentation

  • Support post-campaign analysis by delivering clean, structured datasets and maintaining proper documentation

  • Partner closely with Gaming Loyalty Marketing, Player Development, Revenue Management, and F&B teams to align campaign requirements and timelines

  • Support testing strategies (A/B testing, control groups) through accurate audience setup and execution

  • Act as the key operational liaison between Marketing and Data Science, ensuring seamless translation of business needs into technical execution


About You:

The ideal candidate for this position will have the following experience and qualifications:

  • Bachelor’s degree in Business Analytics, CRM Marketing, or a related field

  • 4+ years of experience in business analytics, database marketing, campaign operations, or similar roles (gaming experience preferred).

  • Strong understanding of gaming performance metrics (ADT, Theo, Coin-In, Win, reinvestment)

  • Hands-on experience with SQL, knowledge of Python is a plus.

  • Exceptional attention to detail with strong quality assurance (QA) capabilities

  • Proven ability to manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment

  • Strong communication skills, with the ability to translate complex analytical inputs into clear operational execution

  • Highly organized, reliable, and process-driven, with a focus on accuracy, consistency, and scalability


About Wynn Al Marjan Island’s Benefits:

We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package and as well as incentive programs, and other employee benefits. The result is a package that makes this role highly attractive to outstanding applicants seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry.

Skills Required

  • Bachelor's degree in Business Analytics, CRM Marketing, or a related field
  • 4+ years of experience in business analytics, database marketing, campaign operations, or similar roles
  • Gaming experience
  • Understanding of gaming performance metrics, including ADT, Theo, Coin-In, Win, and reinvestment
  • Hands-on experience with SQL
  • Knowledge of Python
  • Exceptional attention to detail and strong quality assurance capabilities
  • Ability to manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment
  • Strong communication skills and ability to translate complex analytical inputs into operational execution
  • Highly organized, reliable, and process-driven approach focused on accuracy, consistency, and scalability
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The Company
386 Employees
Year Founded: 2024

What We Do

Wynn Al Marjan Island is an under-construction integrated resort in Ras Al Khaimah, United Arab Emirates, developed by Wynn Resorts. Set to open in 2027, it will be the UAE's first integrated resort and first casino resort, featuring luxury accommodations, multiple dining options, retail spaces, entertainment, and spa facilities.

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