The Role
Lead and develop a Campaign Operations team delivering end-to-end ad campaigns across search, display, native, post-transaction, and programmatic inventory. Own launch quality, targeting, bidding, tracking, pacing, and reporting; perform deep-dive performance analysis and optimizations; build playbooks; partner with product and tech to improve auction, attribution, and measurement.
Summary Generated by Built In
About Us:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
Role Overview:-
The Campaign Operations Lead will own campaign delivery, performance optimization, and team excellence for managed service advertisers. This role demands high aptitude, strong analytical depth, and hands-on AdTech expertise, with the ability to connect platform mechanics, measurement, and business outcomes.
You will lead a team that operates at the intersection of AdTech systems, data analysis, and advertiser execution.
Key Responsibilities:-
Team Leadership & Analytical Excellence
● Lead, mentor, and develop a team of Campaign Operations Specialists/Managers, setting a high bar for analytical rigor and AdTech understanding.
● Drive structured thinking, hypothesis-driven optimizations, and data-backed decision making.
● Upskill the team on platforms, measurement frameworks, and ecosystem best practices.
Campaign Delivery & Performance Ownership
● Own end-to-end delivery across Paytm Ads inventory (Search, Display, Native, Post-Transaction, Video) and the Programmatic ecosystem
● Ensure zero-defect launches, accurate targeting, bidding, tracking, pacing, and reporting.
● Act as final escalation owner for complex delivery, measurement, or performance issues.
Advanced Optimization & Insights
● Conduct deep-dive analysis on performance drivers across inventory, creatives, bids, audiences, and funnels.
● Apply advanced optimization frameworks to improve CTR, CVR, CPA, and ROAS.
● Translate learnings into repeatable playbooks and SOPs. AdTech,
Measurement & Platform Collaboration
● Partner closely with Product and Tech teams to debug and improve auction mechanics, pacing logic, attribution, and reporting.
● Ensure correct interpretation of conversion signals, post-transaction events, and MMP data.
● Represent Campaign Ops in platform discussions with senior internal stakeholders.
Key Metrics Youll Own
● Campaign delivery accuracy & SLA adherence
● Portfolio-level performance improvement (CTR, CPA, ROAS)
● Analytical quality of insights & optimization impact
● Team productivity & Quality
● Advertiser satisfaction and retention
Required Qualifications
Experience & Aptitude
● 8-12+ years of experience in Ad Operations, Campaign Management, or Performance Marketing with deep AdTech exposure.
● 2+ years of experience managing AdOps / Campaign Ops teams.
● Demonstrated high aptitude and strong analytical problem-solving ability.
● Proven ability to work with large datasets, diagnose issues, and drive structured solutions.
AdTech & Platform Expertise
Mobile Measurement Partners (MMPs) - Appsflyer, Branch, Adjust etc Google & Meta Ad Platforms Demand-Side Platforms (DSPs) - DV360, TTD etc
Supply-Side Platforms (SSPs) - Magnite, Pubmatic Ad Exchanges & Programmatic Ecosystem
Measurement, Auctions & Optimization
● Deep understanding of ad auctions, bidding strategies, pacing algorithms, frequency, and budget control.
● Strong grasp of attribution models, conversion windows, incrementality, and funnel analysis.
● Advanced proficiency in Excel / Google Sheets; SQL / BI tools is a strong plus.
Skills & Leadership Traits
● Exceptionally strong analytical and reasoning skills
● Deep curiosity for AdTech systems and mechanics
● Ability to simplify complex concepts for teams and stakeholders
● Strong people leadership and coaching mindset
● Comfort operating in fast-paced, data-heavy environments
Why join us:
Work with a high-performing and passionate product, design, and engineering team. Shape the future of credit for millions of users. Build at scale in one of Indias most dynamic and regulated spaces. Flexible and inclusive work environment with fast decision-making and ownership.
Compensation:
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. Indias largest digital lending story is brewing here. Its your opportunity to be a part of the story!
Skills Required
- 8-12+ years experience in Ad Operations, Campaign Management, or Performance Marketing with deep AdTech exposure.
- 2+ years experience managing AdOps / Campaign Ops teams.
- Experience with Mobile Measurement Partners (Appsflyer, Branch, Adjust).
- Experience with Google and Meta ad platforms.
- Experience with Demand-Side Platforms (DV360, The Trade Desk) and programmatic ecosystem.
- Experience with Supply-Side Platforms (Magnite, PubMatic) and ad exchanges.
- Deep understanding of ad auctions, bidding strategies, pacing algorithms, frequency, and budget control.
- Strong grasp of attribution models, conversion windows, incrementality, and funnel analysis.
- Advanced proficiency in Excel / Google Sheets.
- Proficiency with SQL / BI tools.
- Demonstrated high analytical problem-solving ability and ability to work with large datasets.
- Strong people leadership, coaching mindset, and ability to simplify complex concepts for stakeholders.
- Comfort operating in fast-paced, data-heavy environments.
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
