The Role
Own customer lifecycle and growth campaigns across acquisition, retention, reactivation, referrals, and seasonal initiatives. Analyze customer behavior, conversion funnels, campaign performance, CAC, ROI, redemption rates, and budget efficiency. Manage promotional budgets, forecasts, campaign configurations, testing, scheduling, and technical rollouts. Collaborate with Product, Legal, Marketing Communications, CRM, and Customer Service teams to launch compliant campaigns and optimize post-launch performance.
Summary Generated by Built In
ABOUT THE TEAM
TrendPay is where cutting-edge payment technology meets seamless user experience. This team designs and manages end-to-end payment solutions for millions of users across the globe. Trendyol Pay is focused on building secure, fast, and reliable payment infrastructure not just for today’s needs, but for the future of digital commerce.
TrendFinance is not just about managing money it’s about reshaping the future of financial experiences.
We build inclusive and innovative financial products that empower millions of customers and sellers. From smart credit systems to AI-powered budgeting, our goal is to remove complexity from finance and make it more accessible, personal, and impactful.
By blending technology with finance, we turn data into decisions helping individuals and businesses thrive.
We are united by a shared purpose:To create a positive impact in our ecosystem by enabling commerce through technology.
We simplify every transaction and elevate user confidence through technology-driven, customer-first design.
We are all working with the same purpose: To create a positive impact in our ecosystem by enabling commerce through technology.
Main Responsibilities
- Design and execute comprehensive customer lifecycle strategies, focusing on acquisition, retention, and churn prevention.
- Drive continuous revenue growth by analyzing user behavior and implementing targeted communication strategies to maximize reward redemptions and keep customers active.
- Identify underperforming segments or missed targets and swiftly pivot strategy—launching high-impact referral programs, reactivation campaigns, or seasonal, daily events.
- Continuously optimize the customer journey by analyzing friction points, aligning with Customer Service to resolve inquiries, and maintaining a seamless user experience.
- Own the promotional budget. Monitor daily operational and financial projections, forecasting the impact of active and upcoming initiatives.
- Analyze the efficiency of product placements and banners (CTR vs. Conversions) to maximize overall campaign / budget efficiency.
- Lead performance tracking for all growth initiatives, focusing on core metrics like CAC, ROI, Conversion Rates, and Redemption Rates.
- Oversee the end-to-end execution of campaign lifecycles, including panel configurations, participant limits, and precise scheduling.
- Coordinate the rollout of last-minute flash campaigns and pre-launch testing to ensure zero technical glitches.
- Collaborate cross-functionally with Product, Legal, and MarComm, CRM teams to ensure the seamless launch of campaigns, monitor post-launch performance and operations, and ensure full compliance with all terms and conditions.
Qualities We Are Looking For
- 3-5 years in Growth Marketing, CRM, Lifecycle Management, or Revenue Management, ideally within fintech, banking, e-commerce or a high-paced tech company.
- Strong data literacy with experience in tracking conversion funnels, monitoring KPIs, and using analytics tools.
- Team player with the ability to adapt to a dynamic work environment.
- Comfort with managing numbers, tracking daily costs, assisting with monthly forecasts, and identifying cost-saving opportunities.
- Proven ability to manage multiple tasks simultaneously, from campaign planning and operational execution to contract follow-ups and creative asset delivery.
- Good business acumen & curiosity, including skill in understanding the business, competition, and growth opportunities.
What We Offer
A hybrid working model with flexibility — a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.
A customizable FlexBenefits budget — Adjust your daily meal allowance, choose your health insurance package (and extend it to your spouse or children), and pick from additional benefits like fuel support or Trendyol shopping credits.
Comprehensive wellbeing support — Take advantage of our extended health package, which includes annual mini health screenings, access to location-based in-house doctors, psychologist and dietitian support, and HPV vaccination coverage.
Personalized training allowance and learning opportunities — Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.
Responsibility from day one — Take full ownership from the start in a culture where every voice is heard and valued.
A diverse, international team — Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.
Opportunities to grow with the best — Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring.
Meaningful connections beyond tasks — Be part of team rituals, events, and social activities that help us stay connected and inspired.
Take the Next Step
If this role excites you, apply now and let’s take the next step together.
Want to get to know the team better first? Explore our Career Website, LinkedIn, or YouTube to learn more about #LifeatTrendyol and how we work.
Skills Required
- 3-5 years of experience in Growth Marketing, CRM, Lifecycle Management, or Revenue Management
- Experience ideally within fintech, banking, e-commerce, or a fast-paced technology company
- Strong data literacy and experience tracking conversion funnels, monitoring KPIs, and using analytics tools
- Ability to adapt to a dynamic work environment and collaborate effectively as a team player
- Comfort managing numbers, tracking daily costs, assisting with monthly forecasts, and identifying cost-saving opportunities
- Ability to manage multiple tasks across campaign planning, operational execution, contract follow-ups, and creative asset delivery
- Strong business acumen and curiosity, including understanding business performance, competition, and growth opportunities
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The Company
What We Do
We were founded in 2010 with a dynamic and agile start-up spirit. Since then, we have grown into a decacorn, backed by Alibaba, General Atlantic, Softbank, Princeville Capital, and several sovereign wealth funds. We believe that technology is the driver; e-commerce is the outcome. Thanks to our dedicated team, we are one of the top five e-commerce companies in EMEA and one of the fastest-growing e-commerce companies in the world! We deliver more than 1.5 million packages every day across 27 countries. We offer our 30 million customers a flawless shopping experience. Dreaming big is in our DNA: We're gearing up to be the leading global e-commerce platform. As a dynamic and passionate company, we are constantly growing with Trendyol Tech, one of the top R&D centres; Trendyol Express, the fastest growing delivery network; Dolap, the largest second-hand goods platform; and Trendyol Go, our instant food and grocery delivery service. And we’re not done yet! Now, we are on a journey to expand the positive impact we create to international markets. We opened our first international office in Berlin in May 2022 and Amsterdam followed in October 2022 and may others are on the way.
