Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
We are looking for a Campaign Management Business Partner who will lead CRM and customer engagement campaigns that support business growth and improve customer experience. The role will work closely with cross-functional teams to develop data-driven campaign strategies, optimize customer lifecycle programs, and improve campaign performance through testing and insights.
You will be responsible for the following:
Partner with product and marketing teams to understand business goals and customer needs
Develop and execute CRM and direct marketing campaigns across the customer lifecycle
Monitor and optimize campaign performance, including customer activation, engagement, transaction frequency, and profitability
Conduct A/B testing and campaign experiments to improve campaign effectiveness
Analyze campaign results and provide actionable insights and recommendations
Support the improvement and scaling of CRM processes and campaign execution
Collaborate with stakeholders to identify opportunities for process enhancements and better CRM capabilities
Manage multiple campaigns and projects while ensuring timely delivery and alignment with business objectives
Support business growth by driving customer value, engagement, and retention through effective campaign strategies
We are looking for:
Bachelor’s degree in Business, Economics, Industrial Engineering, Marketing, or any related field
Experience in CRM, campaign management, marketing, operations, or strategy
Strong analytical and problem-solving skills
Good understanding of customer engagement and precision marketing principles
Proficiency in Microsoft Excel and PowerPoint
Experience in data analysis, reporting, and campaign performance tracking
Strong project management and stakeholder management skills
Excellent communication and presentation skills
Ability to work in a fast-paced and collaborative environment
Customer-focused mindset with strong attention to detail and continuous improvement mindset
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package
Skills Required
- Bachelor's degree in Business, Economics, Industrial Engineering, Marketing, or any related field
- Experience in CRM, campaign management, marketing, operations, or strategy
- Strong analytical and problem-solving skills
- Good understanding of customer engagement and precision marketing principles
- Proficiency in Microsoft Excel and PowerPoint
- Experience in data analysis, reporting, and campaign performance tracking
- Strong project management and stakeholder management skills
- Excellent communication and presentation skills
- Ability to work in a fast-paced and collaborative environment
- Customer-focused mindset with strong attention to detail and continuous improvement mindset
What We Do
Mynt is the first and only duacorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans. Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
