We are seeking a highly detail-oriented Campaign Offer Configuration Specialist to join our dynamic team. This role is crucial in supporting our client's top priority: new customer acquisition, specifically by driving sign-ups for new financial services accounts.
The successful candidate will be responsible for meticulously configuring campaign offers within the client’s proprietary systems, ensuring accuracy and compliance.
Responsibilities:
- Support the client’s Marketing team with the end-to-end setup of offers.
- Accurately follow detailed setup procedures, including defining base package details, reward syntax, and variables required to generate unique offer URLs.
- Conduct thorough pre-live and post-release Quality Assurance (QA) on all configured offers to ensure flawless execution.
- Provide project management support and assistance with troubleshooting system errors as needed, ensuring timely resolution.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
- 6-10 years of experience in a digital marketing role having acted as an influencer; experience in online paid media, SEO, SEM a plus
- Financial Services Experience: Demonstrated experience in the financial services sector, with a strong preference for backgrounds in the credit card space.
- Credit Card Product Knowledge: Understanding of key credit card concepts such as Annual Percentage Rates (APRs), how cashback and related rewards offers typically function, and other industry-specific terminology.
- Attention to Detail: Being exceptionally detail-oriented is critical for success in this role, given the precise nature of offer configuration.
- Strong Excel Skills: Proficiency in Microsoft Excel for data management, analysis, and reporting.
- Cognos Experience: Familiarity with Cognos analytics and reporting tools is highly preferred.
Education:
- Bachelor’s/University degree, Master’s degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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Job Family Group: Marketing------------------------------------------------------
Job Family:Digital & Social Media Marketing------------------------------------------------------
Time Type:Full time------------------------------------------------------
Most Relevant Skills Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
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View Citi’s EEO Policy Statement and the Know Your Rights poster.
Skills Required
- 6-10 years of experience in digital marketing
- Experience in online paid media, SEO, SEM
- Demonstrated experience in the financial services sector
- Understanding of credit card concepts
- Proficiency in Microsoft Excel
- Familiarity with Cognos analytics
Citi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.
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Healthcare Strength — Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
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Retirement Support — Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
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Wellbeing & Lifestyle Benefits — Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.
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What We Do
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
