The Role
Lead product marketing for Coupa's spend management solutions: develop positioning and messaging, create sales enablement content, drive go-to-market launches, gather customer and competitive insights, support analyst relations, and partner cross-functionally to grow pipeline, adoption, and retention.
Summary Generated by Built In
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Sr Product Marketing Manager at Coupa:
As a Senior Product Marketing Manager, you will play a key role in elevating our market presence and driving the success of our Spend Management solutions. Sitting at the intersection of Product, Sales, and Marketing, you’ll be the voice of the customer and the champion of our value—fueling growth through strategic storytelling, strong market insight, and powerful enablement.
What You’ll Do
- Shape Value and Tell the Story
- Develop compelling product positioning and messaging rooted in a deep understanding of procurement personas.
- Highlight the unique business value of our solutions in a way that resonates with both business and technical audiences.
- Serve as a passionate spokesperson in webinars, customer sessions, and events.
- Fuel Sales Success
- Create high-impact content and tools—from decks and battlecards to solution briefs and customer stories—that empower our field teams to win.
- Partner with enablement to deliver targeted training programs that keep our go-to-market teams sharp and confident.
- Drive Go-to-Market Execution
- Collaborate with Product, Marketing, and Sales to build and launch campaigns and initiatives that accelerate pipeline growth, adoption, and customer retention.
- Gather and translate market, customer, and competitive insights into actionable strategies that inform product direction and sales focus.
- Champion the Voice of the Customer
- Engage regularly with customers and prospects to gather real-world insights, support strategic deals, and surface advocates for case studies and speaking opportunities.
- Use customer feedback and market trends to shape content, refine messaging, and influence roadmap decisions.
- Influence Leadership Position Through Analyst Relations
- Partner with the Analyst Relations and Product teams to shape compelling narratives and briefing content that reinforce our leadership in the sourcing and procurement space.
- Help craft our point of view for analyst evaluations, ensuring our differentiation and value are clearly represented.
What You Will Bring to Coupa
- 5+ years of product marketing experience in B2B SaaS, ideally in procurement, sourcing, or supply chain technology.
- A talent for turning complex concepts into clear, compelling messaging and market-facing content.
- Experience leading go-to-market strategies and supporting product launches with measurable business impact.
- Strong collaboration skills—you know how to work across teams and influence stakeholders at all levels, even without direct authority.
- A data-driven mindset—you bring structure to ambiguity, uncover insights from data, and use them to inform decisions and storytelling.
- Experience presenting to both internal and external audiences, including sales teams and executive stakeholders.
- A self-starter mentality with a passion for solving problems, moving fast, and delivering results.
- Resilience, adaptability, and an unshakable drive to keep pushing forward—even when the path isn’t clearly defined.
- A high-energy, proactive attitude—you bring passion, momentum, and urgency to everything you do.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Skills Required
- 5+ years of product marketing experience in B2B SaaS
- Experience in procurement, sourcing, or supply chain technology
- Ability to develop product positioning and messaging for procurement personas
- Experience leading go-to-market strategies and supporting product launches
- Create sales enablement content (decks, battlecards, solution briefs, customer stories)
- Experience partnering with enablement to deliver training programs
- Gather and translate market, customer, and competitive insights into strategy
- Experience engaging customers and supporting strategic deals and advocates
- Experience working with Analyst Relations and crafting briefing/narrative content
- Data-driven mindset; ability to uncover insights from data to inform decisions
- Experience presenting to internal and external audiences, including executives
- Strong cross-functional collaboration and stakeholder influence skills
- Self-starter mentality, resilience, adaptability, and high-energy proactive attitude
What the Team is Saying
Aditya Maheshwari
Sr. Software Engineer, Cloud
Alex Moon
Operations Analyst, Order Management
Jose Miguel Jimenez
Procurement
Jessica Fonseca
Technical Support Specialist
Daniela Aristizábal
Associate Planning & Operations Analyst
Coupa Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, and mental‑health resources from day one. Plan breadth and wellness support are consistently emphasized.
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Leave & Time Off Breadth — Time off includes flexible or unlimited PTO, paid parental leave, floating holidays, and dedicated volunteer time. Remote‑friendly practices are noted to support taking time away.
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Parental & Family Support — Family‑building and caregiving supports include fertility benefits, generous parental leave, and resources for adoption and elder care. Return‑to‑work assistance and an onsite Mother’s Room are highlighted.
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The Company
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Coupa Offices
Remote Workspace
Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
Typical time on-site:
HR
Ann Arbor
Bangalore office
Bogotá, CO
Boston, MA
Chicago, IL
Dubai, Dubai 48800
Hyderabad office
São Paulo, BR
Shivaji Nagar, IN
Singapore, SG
Tokyo Office
Uppsala, SE
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