Wells Fargo is seeking a talented Campaign Analytics Senior Manager to join our growing Marketing Analytics team within Consumer Banking and Lending (CBL).
In this role, you will partner closely with business stakeholders, lead and develop a team of data scientists, and play a critical role in shaping the performance of our marketing campaigns. You will conduct analysis to evaluate key marketing levels, deliver actionable in-flight reporting to continuously refine campaign performance, and generate insights that inform future optimization strategies.
Additionally, you will contribute to the development and execution of marketing strategies that drive customer growth and engagement, while improving overall campaign effectiveness and efficiency.
In this role, you will:
Lead and develop a high-performing team of analytics professionals, providing direction, coaching, and oversight to ensure successful execution of key initiatives and business objectives. Define and implement strategies for planning, coordinating, and delivering data-driven research, analytics, and intelligence that support marketing and broader business goals.
Partner with stakeholders and influence leaders across all levels to provide strategic consultation, translating complex analytical findings into clear, actionable insights. Oversee the development of advanced analytical approaches, leveraging statistical techniques, modeling, and experimentation to measure and optimize campaign performance both in-flight and post-campaign.Drive the analysis of large, complex structured and unstructured datasets to identify trends, generate hypotheses, and deliver meaningful recommendations that inform decision-making. Guide teams in solving complex business problems, ensuring high-quality deliverables while building strong analytical capabilities and technical expertise.Manage allocation of people and financial resources to align with strategic priorities and meet business commitments. Foster a culture of continuous improvement and talent development, enabling the team to innovate, scale analytical solutions, and enhance marketing effectiveness and efficiency.Collaborate cross-functionally with peers and leaders to shape strategies, improve business processes, and identify opportunities for optimization, including enhancements to data, systems, and analytical capabilities.
Required Qualifications:
- 7+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- 3+ years of management or leadership experience
Desired Qualifications:
- 2+ years of previous marketing campaign analytics experience
- Strong analytical skills, with experience using data and insights to inform marketing decisions
- Proficiency in SQL, Python / R, and other programming languages
- Proficiency in Data visualization preferably with Tableau
- Experience with large production data sets
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
- Expertise in statistical testing
- Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams
- Experience with technical systems and business processes extracting data driven insights while identifying opportunities for engineering enhancements
- Hands-on experience of Extract, Transform and Load (ETL) and data warehousing for purposes of integrating different data sources
- Experience with managing and having direct reports
- Experience using Copilot and AI prompting
- Comfortable with ambiguity and passionate about customer and employee experience
- Strong track record mentoring and developing talent.
Job Expectations:
- Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote
- This position is not eligible for Visa sponsorship
- Relocation assistance is not available for this position
Posting End Date:
21 Jun 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
#BI-Hybrid
Skills Required
- 7+ years of analytics experience
- 3+ years of management or leadership experience
- 2+ years of marketing campaign analytics experience
- Strong analytical skills using data and insights for marketing decisions
- Proficiency in SQL
- Proficiency in Python or R
- Proficiency in data visualization, preferably Tableau
- Experience with large production data sets
- Strong project management skills and ability to manage multiple projects
- Expertise in statistical testing
- Excellent communication and interpersonal skills
- Experience with technical systems and identifying opportunities for engineering enhancements
- Hands-on experience with ETL processes
- Experience with data warehousing and integrating data sources
- Experience managing direct reports
- Experience using Copilot and AI prompting
- Comfortable with ambiguity and focused on customer and employee experience
- Track record mentoring and developing talent
What We Do
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $2.1 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 33 on Fortune’s 2025 rankings of America’s largest corporations. Our technology professionals drive innovation, information security, and big data analytics while maintaining a network that handles more than 12 billion customer interactions a year. Join us! Are you looking for more? Find it here. At Wells Fargo, we're more than a financial services leader – we’re a global trailblazer committed to driving innovation, empowering communities, and helping our customers succeed. We believe that a meaningful career is much more than just a job – it’s about finding all of the elements to help you thrive, in one place. Living the Well Life means you’re supported in life, not just work. It means having robust benefits, competitive compensation, and programs designed to help you find work-life balance and well-being. You’ll be rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we’re recognized for it – Wells Fargo once again ranked in the top three – making us the #1 financial services employer – on the 2025 LinkedIn Top Companies list of best workplaces “to grow your career” in the U.S. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. © 2026 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.
Why Work With Us
We're known for our “Well Life” approach to supporting employees’ career aspirations, work-life balance, and mental and physical health. We ranked in the top 3 on the 2025 LinkedIn Top Companies list – and #1 among financial services companies – as the best workplace “to grow your career” in the U.S.
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