Tractian’s Integrated Campaigns team connects global strategy with regional execution to drive pipeline and engagement across key markets. Working cross-functionally with Growth, Product Marketing, Field Marketing, and RevOps, the team brings integrated campaigns to life through coordinated, multi-channel activations. Focused on performance and execution, the team ensures campaigns are launched effectively, stay on track, and are optimized to align with business goals.
What you'll doAs a Campaign Specialist at Tractian, you will execute integrated marketing campaigns across Brazil, translating global strategy into localized, high-impact tactics. You will work across multiple channels and partner with cross-functional teams to ensure campaigns are delivered on time and perform effectively.Responsabilities
- Execute multi-channel campaigns, including email, social, webinars, and ABM programs
- Build and launch email campaigns using HubSpot
- Support campaign messaging, ad copy, and content execution
- Localize global campaigns for Brazil
- Collaborate with Field, Growth, Product Marketing, and RevOps teams
- Track and report on campaign performance, identifying optimization opportunities
- Manage timelines and ensure timely campaign delivery
Requirements
- 2–3 years of experience in B2B marketing, demand generation, or campaign execution
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Fluent in English
- Hands-on experience executing multi-channel campaigns
- Experience with email marketing automation and CRMs (Hubspot or similar)
- Strong organizational and project management skills
- Ability to work cross-functionally in a fast-paced environment
- Comfortable analyzing campaign performance and metrics
Bonus Points
- B2B SaaS, industrial tech, or enterprise technology background.
- CMP Certification.
- Experience building event programs from the ground up in a scaling company.
- Familiarity with revenue attribution and pipeline influence models.
Skills Required
- 2-3 years of experience in B2B marketing, demand generation, or campaign execution
- Bachelor's degree in Marketing, Business, Communications, or related field
- Fluent in English
- Hands-on experience executing multi-channel campaigns (email, social, webinars, ABM)
- Experience with email marketing automation and CRMs (HubSpot or similar)
- Strong organizational and project management skills
- Ability to work cross-functionally in a fast-paced environment
- Comfortable analyzing campaign performance and metrics
- B2B SaaS, industrial tech, or enterprise technology background
- CMP Certification
- Experience building event programs in a scaling company
- Familiarity with revenue attribution and pipeline influence models
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools. Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average. In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback. Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
