The Role
Execute localized, multi-channel B2B marketing campaigns for Brazil using email, social, webinars, and ABM. Build and launch HubSpot email campaigns, support messaging and ad copy, track performance, optimize results, and coordinate cross-functionally to ensure on-time delivery.
Summary Generated by Built In
Integrated Campaigns at Tractian
What you'll do
Responsabilities
Requirements
Bonus Points
Compensation & Benefits
Tractian’s Integrated Campaigns team connects global strategy with regional execution to drive pipeline and engagement across key markets. Working cross-functionally with Growth, Product Marketing, Field Marketing, and RevOps, the team brings integrated campaigns to life through coordinated, multi-channel activations. Focused on performance and execution, the team ensures campaigns are launched effectively, stay on track, and are optimized to align with business goals.
As a Marketing Analyst at Tractian, you will execute integrated marketing campaigns across Brazil, translating global strategy into localized, high-impact tactics. You will work across multiple channels and partner with cross-functional teams to ensure campaigns are delivered on time and perform effectively.
- Execute multi-channel campaigns, including email, social, webinars, and ABM programs
- Build and launch email campaigns using HubSpot
- Support campaign messaging, ad copy, and content execution
- Localize global campaigns for Brazil
- Collaborate with Field, Growth, Product Marketing, and RevOps teams
- Track and report on campaign performance, identifying optimization opportunities
- Manage timelines and ensure timely campaign delivery
- 2–3 years of experience in B2B marketing, demand generation, or campaign execution
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Fluent in English
- Hands-on experience executing multi-channel campaigns
- Experience with email marketing automation and CRMs (Hubspot or similar)
- Strong organizational and project management skills
- Ability to work cross-functionally in a fast-paced environment
- Comfortable analyzing campaign performance and metrics
- B2B SaaS, industrial tech, or enterprise technology background.
- CMP Certification.
- Experience building event programs from the ground up in a scaling company.
- Familiarity with revenue attribution and pipeline influence models.
- Competitive Compensation
- 30 days of paid annual leave
- Education and courses stipend
- Earn a trip anywhere in the world every 4 years
- R$1.035/month for meals allowance
- Health plan with national coverage and without coparticipation
- Dental Insurance: we help you with dental treatment for a better quality of life.
- Wellhub Membership: Access a wide range of gyms and training programs.
Skills Required
- 2-3 years of experience in B2B marketing, demand generation, or campaign execution
- Bachelor's degree in Marketing, Business, Communications, or related field
- Fluent in English
- Hands-on experience executing multi-channel campaigns (email, social, webinars, ABM)
- Experience with email marketing automation and CRMs (HubSpot or similar)
- Strong organizational and project management skills
- Ability to work cross-functionally in a fast-paced environment
- Comfortable analyzing campaign performance and metrics
- B2B SaaS, industrial tech, or enterprise technology background
- CMP Certification
- Experience building event programs in a scaling company
- Familiarity with revenue attribution and pipeline influence models
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The Company
What We Do
Tractian is a machine-intelligence company delivering integrated hardware, cloud software and AI to prevent machine failures and boost industrial uptime. Their offering combines vibration and condition sensors, TracOS maintenance-management software, and AI-driven analytics to enable predictive maintenance, energy optimization and operational visibility for factories and asset-heavy operations globally.
