The Role
Execute localized, multi-channel B2B marketing campaigns for Brazil using email, social, webinars, and ABM. Build and launch HubSpot email campaigns, support messaging and ad copy, track performance, optimize results, and coordinate cross-functionally to ensure on-time delivery.
Summary Generated by Built In
Integrated Campaigns at Tractian
What you'll do
Responsabilities
Requirements
Bonus Points
Tractian’s Integrated Campaigns team connects global strategy with regional execution to drive pipeline and engagement across key markets. Working cross-functionally with Growth, Product Marketing, Field Marketing, and RevOps, the team brings integrated campaigns to life through coordinated, multi-channel activations. Focused on performance and execution, the team ensures campaigns are launched effectively, stay on track, and are optimized to align with business goals.
As a Campaign Specialist at Tractian, you will execute integrated marketing campaigns across Brazil, translating global strategy into localized, high-impact tactics. You will work across multiple channels and partner with cross-functional teams to ensure campaigns are delivered on time and perform effectively.
- Execute multi-channel campaigns, including email, social, webinars, and ABM programs
- Build and launch email campaigns using HubSpot
- Support campaign messaging, ad copy, and content execution
- Localize global campaigns for Brazil
- Collaborate with Field, Growth, Product Marketing, and RevOps teams
- Track and report on campaign performance, identifying optimization opportunities
- Manage timelines and ensure timely campaign delivery
- 2–3 years of experience in B2B marketing, demand generation, or campaign execution
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Fluent in English
- Hands-on experience executing multi-channel campaigns
- Experience with email marketing automation and CRMs (Hubspot or similar)
- Strong organizational and project management skills
- Ability to work cross-functionally in a fast-paced environment
- Comfortable analyzing campaign performance and metrics
- B2B SaaS, industrial tech, or enterprise technology background.
- CMP Certification.
- Experience building event programs from the ground up in a scaling company.
- Familiarity with revenue attribution and pipeline influence models.
Skills Required
- 2-3 years of experience in B2B marketing, demand generation, or campaign execution
- Bachelor's degree in Marketing, Business, Communications, or related field
- Fluent in English
- Hands-on experience executing multi-channel campaigns (email, social, webinars, ABM)
- Experience with email marketing automation and CRMs (HubSpot or similar)
- Strong organizational and project management skills
- Ability to work cross-functionally in a fast-paced environment
- Comfortable analyzing campaign performance and metrics
- B2B SaaS, industrial tech, or enterprise technology background
- CMP Certification
- Experience building event programs in a scaling company
- Familiarity with revenue attribution and pipeline influence models
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The Company
What We Do
Tractian is a machine-intelligence company delivering integrated hardware, cloud software and AI to prevent machine failures and boost industrial uptime. Their offering combines vibration and condition sensors, TracOS maintenance-management software, and AI-driven analytics to enable predictive maintenance, energy optimization and operational visibility for factories and asset-heavy operations globally.








