Campaign Analyst Intern

Posted 12 Days Ago
Be an Early Applicant
San Antonio, TX, USA
In-Office
25K-33K Hourly
Internship
Insurance
The Role
Marketing intern supporting campaign audience creation for insurance, annuity, health insurance, and investment products. Responsibilities include building target audiences, analyzing funnel fallout, applying data science models to improve response rates, leading campaign requirement sessions, forecasting audience volumes, and overseeing accurate audience data delivery while following risk, compliance, and data security procedures.
Summary Generated by Built In

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

The Marketing Internship is an outstanding program where you’ll get to learn from experienced professionals and gain hands-on-experience in the Life Company organization creating marketing campaign audiences for Life Insurance, Annuities Health Insurance and Investment products. 
 
Leads campaign requirement sessions, providing audience expertise and assisting in determining forecasted volumes. Oversees the build, execution, and delivery of accurate audience data; performs these tasks as required due to complexity or data security limitations.

Our internship program encourages you to showcase your skills, while gaining real-life experience that’ll help you jump-start your career. Our interns deliver innovative solutions to real business challenges, while building enduring relationships in a collaborative culture with their manager and an assigned mentor.

The internships will be based at the USAA Corporate Headquarters in San Antonio, Texas. Interns offered full-time roles may have the opportunity to work out of one of USAA’s satellite locations.

What you'll do:

Our Interns work under direct supervision and follow risk and compliance procedures and guidance, perform routine work assignments and problem resolution to support other team members, including the following tasks:

  • Building and refining target marketing audiences

  • Analysis on funnel fall out

  • Application of data science models to improve response rates

What you need to have:

To qualify, you must be pursuing a bachelor’s degree or higher from an accredited college or university, and plan to graduate after the final day of the internship. Most of our interns participate the summer between their junior and senior years. Our 2027 internship will start on June 2, 2027 and last through August 13, 2027.

  • Graduation date cannot be prior to August 13, 2027

  • Pursuing a bachelor’s degree or higher in Marketing, Digital Marketing, Data Analytics, Marketing Analysis

  • Additional experience/projects/coursework

What sets you apart:

  • Graduation date between August 2027 and June 2028

  • Knowledge of Salesforce Marketing Cloud

  • Knowledge of data analysis tools to include Snowflake and/or Tableau

  • Knowledge of paid media and target marketing channels

  • Strong verbal and written communication skills with ability to present to peers and leaders

Compensation range: The salary range for this position is: $25 - $33. Interns will receive an intern stipend to assist with expenses.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

USAA views its internship program as a pipeline to possible future employment. This is based on an individual’s graduation date, performance, role qualifications, and business need. To be considered for possible future employment opportunities interns must meet the full-time work eligibility requirements for any given role. Thus, interns should ensure their sponsorship status and other provided information is accurately reflected on their intern application. Inadequate completion of your application may render you ineligible for further consideration in the hiring process.

 

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the hourly range based on your experience and market data of the position. The actual hourly rate for this role may vary by location.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

 

Interns may not be eligible for all benefits, for more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

 

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Skills Required

  • Currently pursuing a bachelor's degree or higher from an accredited college or university
  • Expected graduation date must be on or after August 13, 2027
  • Pursuing a degree in Marketing, Digital Marketing, Data Analytics, or Marketing Analysis
  • Additional experience, projects, or coursework
  • Knowledge of Salesforce Marketing Cloud
  • Knowledge of data analysis tools such as Snowflake and/or Tableau
  • Knowledge of paid media and target marketing channels
  • Strong verbal and written communication skills with ability to present to peers and leaders

USAA Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about USAA and has not been reviewed or approved by USAA.

  • Retirement Support Robust retirement programs include a rich 401(k) employer match alongside a company-funded pension, reinforcing long-term financial security. These elements are often singled out as standout features of the total rewards package.
  • Healthcare Strength Comprehensive medical, dental, vision, behavioral health, and telehealth coverage is paired with wellness incentives and onsite or reimbursed fitness resources. These offerings are perceived as meaningfully enhancing overall compensation value.
  • Parental & Family Support Fully paid parental leave, adoption assistance, and childcare reimbursement reflect substantial support for families. These benefits are widely regarded as valuable contributors to the employment proposition.

USAA Insights

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The Company
HQ: San Antonio, TX
35,000 Employees

What We Do

At USAA, our mission is more than just words – it’s the reason we do what we do. Our goal is to be the military community’s provider of choice for insurance, banking, financial products and advice. Take a look back at our history and you’ll see a strong track record of providing members with the highest level of care and support. And we’re proud to continue helping them achieve better financial futures. It’s that kind of dedication that’s helped us grow to more than 35,000 employees. Share our passion for serving those who serve? Whether you’re connected to the military or not, we’re always looking for talented individuals to join our team.

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