Campaign Activation Manager
The Campaign Activation Manager is responsible for executing and managing digital campaigns to increase Philips reputation and generate demand for the company's products, software and services. This is a key role to serve Businesses and Regions by optimizing campaign execution and centralizing resources to drive to stronger ROI.
Your role:
- Act as single point of contact for integrated campaigns for the region, supported under service level agreement. Ensure that all digital campaign media (paid search, social, display, others) are planned, set up, run, and optimized according to the defined strategy and development processes.
- Lead creation and coordination of cross-channel digital (paid) media plans, responding to regional briefs and supervising and managing media and channel resources to ensure effective operations.
- Ensure the digital campaign ecosystem and targets are defined, appropriate, and in line with overall KPIs. Manage campaign performance on behalf of the region together with the Marketing Insights & Analytics team.
- Ensure effective communication and cooperation between the local region team and the Center of Excellence team.
- Leverage best practices and help to streamline the activation marketing processes in the market.
You're the right fit if:
- You’ve acquired 5+ years’ experience of driving digital excellence and managing digital campaigns in a complex business environment in a central or market function.
- Your skills include deep understanding of owned (.com, email marketing), earned, and paid media (SEA/SEM/PPC, social, programmatic) methodologies and ability to apply integrated campaign approach and hands-on mentality, E2E ownership combined with excellent analytical, strategic, and communication skills.
- You have a Bachelor's degree in Marketing, Business Administration, or related field required; Master’s Degree nice to have.
- You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
- You’re highly customer focused, preferably in the B2B Healthcare industry; translating audience insights and data into high-engaging and converting activities.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
This is an office role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
- Learn more about our business.
- Discover our rich and exciting history.
- Learn more about our purpose.
- Learn more about our culture.
Philips Transparency Details
The pay range for this position in Cambridge, MA is $135,000 to $216,000.
The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.
In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here.
At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case.
Additional Information
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.
Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge, MA.
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This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.
Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.
Top Skills
What We Do
Do the work of your life to help the lives of others.
As a leading health technology company, it is our purpose to improve people’s health and well-being through meaningful innovation. Our goal is to improve 2.5 billion lives per year by 2030.
We also strive to be the best place to work for people who share our passion, by promoting personal development, inclusion and diversity while acting responsibly towards our planet and society.
