Cadillac, Social Media Lead, Assistant Manager

Description
Cadillac is building a modern, global luxury brand that feels as distinctive in social as it does on the road. The Social Media Lead, Assistant Manager will own day-to-day social strategy and execution for Cadillac's brand channels, translating brand ambition into social-native stories that elevate the brand and strengthen cultural relevance.
Reporting into the Cadillac Social Strategy Lead, this role connects strategy to execution across evergreen, campaign, and tentpole moments (including key cultural events and brand partnership integration). You will lead our in-house and agency partners, safeguard the brand across platforms, and ensure that every post, series, and live moment helps Cadillac stand out.
We're looking for a social media operator who can think like an editor, producer, and brand steward at once: comfortable in complex, fast-moving collaborative environments, fluent in auto and/or luxury, and energized by building a social ecosystem that audiences seek out-not scroll past.
Key Responsibilities:

• Strategy & Planning: Lead Cadillac's evergreen and tentpole social strategy execution aligned to brand and business objectives.

• Content Calendar Management: Own the social content calendar end-to-end, partnering with brand, product, experiential, motorsports, PR/comms, media, and analytics to align priorities and timelines.

• Publishing & Channel Management: Oversee day-to-day publishing and channel operations (formats, specs, copy, tagging, collab posts, live streams) in partnership with agency partners, ensuring platform-native, premium execution.

• Agency & Maker Leadership: Brief and direct social agencies and internal social creative makers from concept through delivery, providing clear, actionable feedback and managing scope, timelines, and deliverables.

• Tentpole & Live Coverage: Lead real-time social coverage for priority events (e.g., launches, cultural moments, ctivations), including run-of-show and scenario planning.

• Community & Social Care : Guide community management approach for Cadillac channels in partnership with agencies and Social Care teams (tone of voice, engagement priorities, escalation paths).

• Compliance & Risk Management: Route and align content with Legal, Safety, Risk, and Brand (disclaimers, alcohol and driving standards, influencer disclosures, music and asset usage) and uphold platform and privacy policies.

• Analytics & Optimization: Collaborate with Analytics and agencies on monthly/quarterly reporting, KPIs, and test-and-learn agendas; use insights to refine content, formats, and inform strategies.

• Cross-Tier & Partner Integration: Coordinate with global and regional teams, dealers, and external partners to share social toolkits and assets, enabling distributed channels while protecting Cadillac's brand standards.

• Media Partnership: Collaborate with media and performance teams on paid social asset needs, boosting plans, and creative needs ensuring organic and paid feel cohesive across the funnel.

• Brand Consistency: Ensure all Cadillac social channels reflect the correct brand positioning, tone of voice, and visual identity while adapting intelligently to each platform's native behaviors.

Requirements:

• Experience: 7+ years in social media with significant ownership of brand channels, experience in automotive and/or luxury strongly preferred

• Platform & Social Best Practices Expertise: Deep knowledge of major social media platforms (Meta, Instagram, TikTok, YouTube, etc.) and current content and community behaviors with demonstrated ability to share social storytelling

• Creative Passion: Strong understanding of brand language and tone of voice and articulation in social media space.

• Project Management: Excellent organizational and project management skills with the ability to prioritize multiple deadlines.

• Adaptability: Self-starter capable of thriving in a fast-paced, evolving environment.

• Communication Skills: Exceptional written and verbal communication, presentation, and interpersonal skills.

• Collaboration: Proven ability to run complex, multi-stakeholder programs from brief to delivery with comfort leading agencies, internal creative teams and cross-functional teams with clear priorities, timelines, and decisions

• Proactive Approach: Initiative to drive results and problem-solve effectively.

• Education: Bachelor's degree required.

Compensation:
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.
The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

• The salary range for this role is ($105,600 - $140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.
The selected candidate will be required to travel on a regular basis (25-50%) for this role.
This job may be eligible for relocation benefits.
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