About the Role
This is not a typical agency leadership role. At Vero, we are building a new business unit in Vietnam—and we are looking for a founder-mindset PR leader to create it with us. Whether your roots are in consumer PR or corporate communications, if you have the ambition to build, lead, and inspire, this role is for you.
We don’t expect you to fit into a rigid box. Instead, we will shape this role around your strengths, passions, and vision. What matters most is your ability to:
- Win trust with clients and colleagues.
- Inspire talent and attract a next generation of PR professionals.
- Build a business that delivers award-winning campaigns and measurable results.
This role is a chance to combine entrepreneurial freedom with the support of one of Southeast Asia’s most awarded PR consultancies.
What You’ll Do
- Launch and grow a new business unit at Vero, setting its vision and culture.
- Lead client relationships, win new business, and serve as a trusted strategic partner.
- Develop and deliver bold, creative, and effective PR campaigns.
- Recruit, mentor, and energize a talented team of young professionals.
- Manage budgets and the unit’s P&L with an entrepreneurial mindset.
- Build your profile (and Vero’s) through thought leadership and industry engagement.
- Introduce new ways of working, new tools, and new approaches to communications in Vietnam.
Who You Are
- A PR professional with the ambition to lead—title and years of experience are flexible.
- Someone who has already earned client trust and can convert relationships into long-term partnerships.
- A talent magnet who people want to work with and for.
- Entrepreneurial, energetic, and unafraid to innovate.
- Deeply connected to Vietnam’s media and influencer landscape, fluent in both Vietnamese and English.
Why Join Vero
- Profit Sharing: Share directly in the success of the business unit you build.
- Unlimited Leave: Take the time you need—we trust our people.
- Flexible Workstyle: A stunning office overlooking the Saigon River, plus the freedom to work remotely.
- Mental Health Budget: $500 USD/year for therapy with international psychologists.
- Health Insurance: Comprehensive private coverage.
- A Platform to Create: At Vero, leaders don’t inherit—they invent.
About Vero
Vero is an award-winning strategic communications consultancy, advising some of Southeast Asia’s leading brands, corporations, and non-profits. With over 250 consultants across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, we combine PR, digital, influence, creative, events, and government relations expertise. We are B Corp certified, a Clean Creatives pledge signatory, and proud to design work that creates impact for clients and society. Recent expansions include Vero IQ (data-driven insights), VeroXperience (brand events), and Vero Advocacy (government relations). Join us, and help shape the next big chapter.
What We Do
We are Vero, a Southeast Asia-based communications consultancy that moves brands with purpose and speed. Our tagline, “Influence, Fast and Forward,” encapsulates our mission to drive change and progress for our clients and society at large.
We are known for our impactful communications work with industry-leading and defining brands. Our progressive stance on key issues sets us apart as we strive to make a positive impact on people and the planet.
With more than 200 communications professionals across key markets in the region, we lead campaigns and initiatives that set new standards in Public Relations, Crisis Communications, Influencer Marketing, Brand Reputation Management, Events Management, Brand Advocacy, and Government Relations. We understand the unique challenges and opportunities of this dynamic region, enabling us to deliver results that drive change and help make brands leave lasting impact.
At Vero, we strive to be an ally for brands and a force for good, pushing boundaries and advocating for inclusive progress. We tell stories that influence change.
