The Role
Manage and grow independent agency distribution in Michigan by prospecting and appointing agents, training agencies on products/systems, driving quote and premium activity, developing agency plans, analyzing profitability, and working with underwriting to implement corrective actions to improve retention and profitability.
Summary Generated by Built In
About the Role
Michigan Insurance, a member company of the Donegal Insurance Group, has an opening for a Business Relationship Manager for the state of Michigan. As a member of our Marketing team, this position works to increase quote activity, written premium and improve retention while maintaining a high level of customer satisfaction and profitability through the independent agency system.
Responsibilities and Duties
- Responsible for prospecting and appointment of agents in order to build a strong distribution channel.
- Provide training to agencies on new programs and services in order to assist the agent in achieving their established goals and objectives with the company.
- Effectively communicate Donegal Companies’ corporate goals, products, rules, rates, and incentives to agents to achieve a profitable book of business and build a strong business relationship.
- Provide personalized attention on sales calls to ensure optimum position within the Agency.
- Effectively communicate with each agency on the types of commercial lines business we are interested in quoting.
- Responsible for directing agents to utilize Donegal’s WritePro and WriteBiz systems, and generating personal lines quote activity.
- Work closely with individual agents in order to generate new commercial lines business opportunities.
- Develop individual Agency Plans, which include the financial objectives for the specific agent to include premium, loss ratio, new and renewal policy count goals. Discussions held frequently with Agents to review their progress versus plan toward their goals.
- Analyze agency profitability for each agent within their assigned territory. Develops and implements agency action plans to meet financial and strategic goals and any corrective actions as needed. May include training, re-underwriting, rehabilitation programs, mergers or agency termination. Works closely with underwriting to implement corrective actions with agents as needed.
- Responsible for marketing company products and services. This includes a working knowledge of the interface capabilities of our company, monitoring of agency activity and arranging training of new products and services.
- Routinely visit agents in assigned territory and prospect for quality agency appointment
Qualifications and Skills
- Bachelor degree or equivalent experience in marketing, business administration or related field
- Minimum of 3 to 5 years of property and casualty insurance marketing experience
- Knowledge of the independent agency system, comfortable working with larger commercial agencies, and familiar with agents within the territory
- Strong commercial lines insurance experience and knowledge preferred
- Ability to work independently and highly motivated
- Continuing education and insurance designations highly preferred
Starting Pay: The pay range for this position is $90,000 to $120,000 annually. The specific offer will vary based on an applicant's education, qualifications, professional experience, skills, abilities, and any applicable designations/certifications. The posted pay range reflects our ability to hire at different position titles and levels depending on background and experience. The pay range may also be adjusted based on an applicant's geographic location.
The base pay is just one component of Donegal's total compensation package for employees. This role may also be eligible to participate in a discretionary annual incentive program. The amount of any bonus varies and is subject to the terms and conditions of the applicable incentive plan.
Application deadline to apply is July 17, 2026. For full consideration, applications must be received by the deadline; however, the posting will be kept open until the position is filled.
Skills Required
- Bachelor degree or equivalent experience in marketing, business administration or related field
- Minimum of 3 to 5 years of property and casualty insurance marketing experience
- Knowledge of the independent agency system and familiarity with agents within the territory
- Strong commercial lines insurance experience and knowledge
- Ability to work independently and be highly motivated
- Continuing education and insurance designations
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The Company
What We Do
Our family of property and casualty insurance companies provides full lines of personal, farm and commercial insurance products across multiple regions of the United States. We are proud of our heritage, which spans nearly 130 years in the insurance business.
