Job Responsibilities:
• Executes the go-to-market approach for assigned portfolios of products, solutions, and services, meticulously analyzing market trends and customer insights to ensure precise alignment with market business and overall marketing strategy.
• Ensures seamless execution of new product introductions and launches, providing comprehensive support to the business marketing team in business marketing processes and maintaining rigorous adherence to project timelines.
• Works under limited supervision and broad guidelines, providing expertise and support as the primary contact, ensuring that strategic annual marketing plans are not only well-integrated but also adapted to regional nuances and customer needs.
• Provides strategic insights into annual marketing plans, conducts thorough competitive analyses and developing highly tailored value propositions that resonate deeply with targeted audiences and effectively address their pain points.
• Constructs the business plans based on strategic plan of record & annual operating plan targets, fostering collaborative relationships with regional zones and global business units teams to identify and leverage key enablers for market success.
• Adapts the marketing cadence and meticulously manages new product introduction processes across regions, ensuring flawless execution and synchronized strategy implementation that drives optimal market launch outcomes.
• Optimizes global assets and content for sales in marketing operations, ensuring seamless alignment with local customer/audience/personas journeys and driving effective campaign and program outcomes.
• Develops and implements sophisticated portfolio positioning strategies tailored to the customer decision journey, leveraging deep insights to refine sales strategies and enhance portfolio competitiveness across diverse market segments.
• Creates and implements comprehensive omni-channel experiences and detailed shopper journeys for prioritized channels, integrating media strategies to maximize impact.
• Analyzes comprehensive category analytics and consumer insights to proactively drive continuous performance enhancement, identifying and addressing critical knowledge gaps to optimize consumer engagement and foster robust stakeholder collaboration.
Minimum required Education:
Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent.
Minimum required Experience:
Minimum 2 years of experience with Bachelor's in areas such as Digital Marketing, Event Planning /Management, Thought Leader Engagement, Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent OR no prior experience required with Master's Degree.
Preferred Skills:
• Business Acumen
• New Product Introduction (NPI)
• Continuous Improvement
• Omnichannel Customer Engagement
• Product Portfolio Management
• Shopper Marketing
• Internal Communication Strategy
• Business Development
• Go-to-Market Strategies
• Marketing Analytics
• Proposition Development
Skills Required
- Bachelor's degree in Marketing, Sales, Business Administration, Product Management, or an equivalent field
- Alternatively, a Master's degree in Marketing, Sales, Business Administration, Product Management, or an equivalent field with no prior experience required
- At least 2 years of experience with a bachelor's degree in digital marketing, event planning or management, thought leader engagement, marketing technology, medical technology, healthcare, commercial services management, or an equivalent area
- Business acumen
- New product introduction experience
- Continuous improvement
- Omnichannel customer engagement
- Product portfolio management
- Shopper marketing
- Internal communication strategy
- Business development
- Go-to-market strategies
- Marketing analytics
- Proposition development
Philips Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Philips and has not been reviewed or approved by Philips.
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Retirement Support — Retirement support is positioned as a standout, including a strong 401(k) match (often described at 7%) alongside pensions in some contexts.
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Flexible Benefits — Flexible benefits are emphasized through choice in health insurance options and a broad “Total Rewards” approach that combines compensation, health and wellness, and work-life support.
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Leave & Time Off Breadth — Leave and time off breadth appears strong, with generous paid time off and policies covering parental leave, caregiving responsibilities, volunteering, and family medical leave.
Philips Insights
What We Do
As a leading health technology company, it is our purpose to improve people’s health and well-being through meaningful innovation. Our goal is to improve 2.5 billion lives per year by 2030. We're always looking for ways to make life better – not only for our customers, but also for everyone working here. That's why we're taking steps to create an environment where we all acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.
