At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Job Summary:
We are seeking a Business Product Owner (BPO) to lead the strategy, design, and optimization of sales tools, processes, and analytics that power our global go-to-market (GTM) organization. This role bridges business needs and technology solutions to improve sales effectiveness, enable data-driven decision-making, and accelerate revenue growth.
The BPO owns informing the product roadmap for GTM systems, drives cross-functional execution, and champions scalable automation and visibility across the funnel. Success in this role means improving lead quality, accelerating sales cycles, and increasing overall GTM performance.
Key Responsibilities- Evaluate current sales tools and capabilities; recommend and implement improvements to increase Salesforce effectiveness across regions.
- Act as the business owner of GTM systems (e.g., Salesforce, Gong), partnering with technical teams to deliver scalable, high-impact solutions.
- Lead the optimization and administration of the GTM technology stack, driving automation, usability, and global consistency.
- Stay ahead of industry trends on Salesforce and productivity tools to continuously enhance productivity and funnel conversion.
- Design and implement efficient, end-to-end sales processes from lead through renewal, improving conversion rates and reducing sales cycle time.
- Establish and manage a robust data, analytics, and governance framework:
- Define, track, and report on key funnel and sales performance metrics
- Ensure data accuracy, consistency, and visibility across systems
- Oversee CRM governance, including audits, enhancements, and data standards
- Partner with Sales, Marketing Operations, and Revenue Operations to ensure alignment of processes, data flows, and SLA adherence.
- Collaborate with global sales leadership to deliver actionable insights, reporting, and tools that enhance decision-making and performance.
- Drive cross-functional execution through regular business reviews, roadmap communication, and stakeholder alignment.
- Continuously evaluate and implement best practices and emerging technologies to improve GTM productivity and effectiveness.
Qualifications
- Bachelor’s degree in Business, Marketing, Technology, or a related field
- 10+ years of experience in Business Product Ownership, Revenue Operations, Business Analysis, or related roles
- Deep experience with CRM platforms (Salesforce) and GTM tools (e.g., Gong, marketing automation platforms)
- Proven track record of owning and delivering product roadmaps in a GTM or CRM environment
- Strong understanding of end-to-end sales processes (lead-to-close-to-renewal)
- Experience building and interpreting Salesforce reports and dashboards to drive insights
- Excellent communication, stakeholder management, and facilitation skills, with the ability to influence and align cross-functional teams.
Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected].
About Cengage
Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
15% Annual: Individual Target$88,600.00 - $115,200.00 USD
Skills Required
- Bachelor's degree in Business, Marketing, Technology, or a related field
- 10+ years of experience in Business Product Ownership, Revenue Operations, Business Analysis, or related roles
- Deep experience with CRM platforms, especially Salesforce, and go-to-market tools such as Gong and marketing automation platforms
- Proven track record of owning and delivering product roadmaps in a go-to-market or CRM environment
- Strong understanding of end-to-end sales processes from lead through close and renewal
- Experience building and interpreting Salesforce reports and dashboards to drive insights
- Excellent communication, stakeholder management, and facilitation skills, with the ability to influence and align cross-functional teams
Cengage Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cengage Group and has not been reviewed or approved by Cengage Group.
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Leave & Time Off Breadth — Paid parental leave and company-designated wellness time off (including a year-end week off) stand out as notable time-away benefits. Flexible work positioning (virtual-first/remote-first) further increases the practical value of time-off and work-life support.
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Wellbeing & Lifestyle Benefits — Workplace mental-health support appears to be a meaningful part of the rewards package, reinforced by external recognition for mental-health practices. Wellness-oriented programs and designated wellness days contribute additional lifestyle value beyond cash pay.
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Inclusive Benefits Coverage — Benefits and policies signal strong inclusion positioning, supported by external equality recognition. Family-related supports (e.g., fertility resources and parent support) also broaden who can benefit from the package.
Cengage Group Insights
What We Do
With more than 100 years of serving learners, Cengage Group is a global edtech company that enables student choice. No matter how, where, when or why someone wants to learn, our portfolio of education businesses supports all students, from middle school through graduate school and skills education, with quality content and technology. Collectively, our three business units – Cengage Academic, Cengage Work, and Cengage Select – help millions of students each year in more than 125 countries achieve their education and career goals and lead choice-filled lives. Visit us at www.cengagegroup.com
Why Work With Us
Our employee experience centers around a shared purpose: to help millions of learners achieve their dreams and improve their lives through education. Whether you want to make a difference in the world or start a fulfilling career in edtech, we focus on providing our employees with meaningful work while empowering them with resources to succeed.
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