Business Product Manager – Partner Web & CMS

Role purpose 

Own the direction, prioritisation, and outcomes for a partner‑facing web proposition, operating within a performance‑based commercial model. 

You are responsible for bringing together partner needs, user experience, commercial drivers, and technical constraints into a coherent product shape — and for continuously evolving that shape through delivery, learning, and iteration. 

The focus is on delivering a high‑quality partner experience while ensuring solutions are repeatable and sustainable, strengthening CMS and platform capabilities through real‑world use rather than one‑off or fragile builds. 

Key responsibilities 

End‑to‑end product ownership 

• Own the partner web product end‑to‑end, from discovery through delivery and optimisation 

• Define and maintain a clear product direction and prioritised roadmap aligned to partner outcomes 

• Balance partner requirements, user impact, business value, delivery feasibility, and long‑term sustainability 

Shaping CMS and platform usage 

• Shape how CMS and platform capabilities are used to support partner needs, including content models, workflows, roles and permissions, and publishing governance 

• Ensure clear separation between partner‑specific configuration and reusable core capability 

• Work closely with Capability Owners and Engineering teams to identify where partner delivery exposes gaps, constraints, or improvement opportunities in existing capabilities 

Delivery enablement & product shaping 

• Work closely with engineering teams, delivery Product Owners, and design to shape problems, define outcomes, and prioritise work 

• Stay actively involved throughout delivery, refining scope and making trade‑offs as learning and constraints emerge 

• Provide clear product intent and direction without owning every ticket or backlog item 

Stakeholder & partner leadership 

• Act as a credible senior interface with partner stakeholders on priorities, progress, risks, and trade‑offs 

• Align internal teams across capability, engineering, and commercial stakeholders around shared outcomes 

Performance & optimisation 

• Define and track success metrics for the partner web proposition 

• Use data and insight to guide prioritisation, iteration, and performance improvements over time 

Decision‑making authority 

• Owns product‑level prioritisation and sequencing, and provides a strong, informed steer on trade‑offs affecting partner outcomes, delivery pace, and long‑term sustainability 

• Makes clear recommendations to the Business Line Owner on initiatives that materially affect performance, scope, or delivery approach 

• Acts as the primary escalation point for cross‑team conflicts relating to scope, prioritisation, or product direction, ensuring decisions are surfaced with clear options and implications 

Success measures  

• A clear, coherent partner web product delivering measurable performance outcomes 

• High‑quality partner experiences delivered without reliance on bespoke or fragile solutions 

• CMS and platform capabilities strengthened through partner delivery, not weakened 

• Clear differentiation maintained between partner‑specific configuration and reusable capability 

• Strong cross‑functional alignment and predictable progress against agreed priorities 

Skills & experience 

• Significant experience owning outcomes in a B2B product‑led role 

• Proven ability to work hands‑on with delivery teams to shape problems, priorities, and trade‑offs 

• Experience with CMS‑driven products, platform‑based web propositions, or configurable / white‑label style offerings 

• Strong product judgement and curiosity: comfortable exploring user, partner, and market needs where the solution is not already defined 

• Able to translate insight into practical product decisions rather than theoretical strategy 

• Confident operating with external partners and senior internal stakeholders 

• Commercially minded, with experience defining and using KPIs to guide decisions