Business Marketing Manager

Posted 13 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Healthtech • Telehealth
The Role
Lead go-to-market strategy and execution for product portfolios, align annual marketing plans with regional needs, perform competitive and category analysis, manage new product introductions, optimize sales assets and omni-channel experiences, and collaborate with regional and global teams to drive portfolio positioning and continuous performance improvement.
Summary Generated by Built In
Job TitleBusiness Marketing Manager

Job Description

Job Responsibilities:

  • Own the annual marketing communications strategy and execution plan aligned with business priorities.
  • Conduct customer, market, and competitor intelligence to identify growth opportunities and support strategic decision-making.
  • Plan and execute integrated communication campaigns across digital, events, media, customer engagement, and thought leadership platforms.
  • Develop and manage high-impact content and communication assets to strengthen brand positioning and product value messaging.
  • Drive KOL, reference site, and customer advocacy programs to enhance market visibility and credibility.
  • Collaborate with commercial, product marketing, and BU teams to support demand generation, sales enablement, and business growth.
  • Track communication effectiveness, campaign performance, and marketing ROI, driving continuous improvement through data-driven insights.

Minimum required Education:

Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent.

Minimum required Experience:
Minimum 8 years of experience in Marketing Communication, Product Marketing, Event Planning /Management.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.

• Discover our rich and exciting history.

• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

Skills Required

  • Bachelor's or Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent
  • Minimum 8 years of experience with a Bachelor's in Product Marketing, NPI, Event Planning/Management, Thought Leader Engagement, Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent
  • Master's Degree may substitute for prior experience (no prior experience required with Master's Degree)
  • Business Acumen
  • New Product Introduction (NPI)
  • Continuous Improvement
  • Product Portfolio Management
  • Business Development

Philips Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Philips and has not been reviewed or approved by Philips.

  • Retirement Support Retirement support is positioned as a standout, including a strong 401(k) match (often described at 7%) alongside pensions in some contexts.
  • Flexible Benefits Flexible benefits are emphasized through choice in health insurance options and a broad “Total Rewards” approach that combines compensation, health and wellness, and work-life support.
  • Leave & Time Off Breadth Leave and time off breadth appears strong, with generous paid time off and policies covering parental leave, caregiving responsibilities, volunteering, and family medical leave.

Philips Insights

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The Company
HQ: Cambridge, MA
80,000 Employees
Year Founded: 1891

What We Do

Do the work of your life to help the lives of others. As a leading health technology company, it is our purpose to improve people’s health and well-being through meaningful innovation. Our goal is to improve 2.5 billion lives per year by 2030. ​ ​ We also strive to be the best place to work for people who share our passion, by promoting personal development, inclusion and diversity while acting responsibly towards our planet and society.

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