The Role
Own and grow assigned principals' business with Loblaw across Canadian banners. Develop customer-specific plans, build retailer relationships, lead presentations and promotions, analyze sales and category data, negotiate terms, and partner cross-functionally to meet manufacturer and Acosta financial objectives.
Summary Generated by Built In
The Business Manager is responsible for the strategic management and growth of assigned principals’ business within a defined marketing area, with primary accountability for Loblaw. This role focuses on driving profitable sales growth, increasing market share, and strengthening customer partnerships while delivering value for our manufacturers and Acosta.
Responsibilities- Serve as the primary business owner for assigned principals calling on Loblaw across Canadian banners within a defined marketing area.
- Develop and execute customer-specific business plans to drive sales growth, distribution, and market share across Loblaw banners (including Loblaws, Real Canadian Superstore, No Frills, Shoppers Drug Mart, and Independent).
- Build and maintain strong working relationships with Loblaw buyers, category teams, and internal cross-functional partners.
- Lead customer presentations, line reviews, innovation sell-ins, and promotional discussions using fact-based insights.
- Analyze sales performance, pricing, promotional activity, and category data to identify growth opportunities and risks.
- Negotiate pricing, promotions, merchandising, and program execution in alignment with customer objectives while ensuring profitability for manufacturers and Acosta.
- Partner cross-functionally to support forecasting, execution, and ongoing customer initiatives.
- Ensure alignment with principal strategies, customer requirements, and Acosta financial objectives.
- Bachelor’s degree or equivalent combination of education and relevant work experience.
- Proven track record of sales success; experience with a food broker, CPG manufacturer, or national Canadian retailer preferred.
- Experience calling on Loblaw Companies Limited or similar large Canadian grocery customers is strongly preferred.
- Strong interpersonal, organizational, presentation, negotiation, and influencing skills.
- Demonstrated ability to analyze sales, promotional, and syndicated data (e.g., Nielsen, Circana) to develop effective sales presentations.
- Proficiency in software and tools that support the sales function, including Microsoft Excel, PowerPoint, CRM systems, and customer portals.
- Bilingualism (English/French) is an asset.
- Must be legally authorized to work in Canada.
This position is hybrid. The associate is expected to work from a home office while also traveling to customer locations and/or Acosta offices as business needs require. Travel within Canada is required based on customer and business demands.
Acosta is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world.
But it’s not just about what we do – it’s about who we are. With a team of over 20,000 associates, we’re a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [email protected]. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
AI and Automated Decision-Making Notice
We use artificial intelligence (AI) tools to help screen and/or assess applications for this role. These tools analyze information you provide (for example, your résumé or answers to application questions) to support our hiring team’s review. All hiring decisions include human judgment.
If you have questions about our use of AI in recruitment or require an accommodation, please contact [email protected] or by calling us at 1-800-377-2754.
For more information about how we handle your information you can consult our privacy notice here: https://www.acosta.group/privacy-policy/.
By applying, you agree to our Privacy Policy and Terms and Conditions of Use.
#DiscoverYourPath
Skills Required
- Bachelor's degree or equivalent combination of education and relevant work experience
- Proven track record of sales success
- Experience with a food broker, CPG manufacturer, or national Canadian retailer
- Experience calling on Loblaw Companies Limited or similar large Canadian grocery customers
- Strong interpersonal, organizational, presentation, negotiation, and influencing skills
- Ability to analyze sales, promotional, and syndicated data (e.g., Nielsen, Circana)
- Proficiency in Microsoft Excel, PowerPoint, CRM systems, and customer portals
- Bilingualism (English/French)
- Legally authorized to work in Canada
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The Company
What We Do
Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance. For more information, please visit www.acosta.com.
