Business Intelligence Analyst

Posted Yesterday
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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
In-Office
Senior level
Computer Vision • Hardware • Mobile • Software • Semiconductor
The Role
Analyze sales, market, competitor, and consumer intelligence to identify growth opportunities and strategic actions. Build dashboards, automated reports, forecasts, predictive models, and scenario analyses using channel and campaign performance data. Support sales, marketing, product, and finance decisions by tracking KPIs, ROI, sell-in/sell-out trends, churn, and cross-sell opportunities. Present insights to senior stakeholders and produce competitive playbooks using field intelligence and external market data.
Summary Generated by Built In

Position Summary

1. Analyze external and internal business environment along with current business status to strategically identify critical issues and develop responsive strategies to set the course of action.
2. Develop action plans to strengthen competitiveness based on assessment of internal competencies and processes.
3. Communicate strategic vision globally and execute high priority tasks to support top management.

Role and Responsibilities

1. Sales & Market Intelligence:

•       Analyze channel performance (MM , retail, online, telco, dealer ) to identify growth opportunities and gaps.

•       Conduct competitor benchmarking (price, promotion, market share, product positioning).

•       Provide insights on consumer trends, market segmentation, and emerging demands in mobile device and consumer electronics categories.

2. Business Strategy Support:

•       Collaborate with Sales, Marketing, Product, and Finance teams to identify strategic levers and measure performance KPIs.

•       Prepare dashboards and intelligence reports to track promotions, sell-in/sell-out trends, ROI on channel investments, and campaign effectiveness.

3. Forecasting & Modelling:

•       Support monthly and quarterly forecast processes with data modelling, sell-in/sell-out projections, and scenario analysis.

•       Create predictive models to identify high-value segments, churn risk, and cross-sell/up-sell opportunities.

4. Reporting & Visualisation:

•       Develop automated reports and real-time dashboards using tools like Power BI, Tableau, or Looker.

•       Present insights in a clear, concise, and compelling manner to senior stakeholders.

5. Competitive Intelligence & Field Analysis:

•       Monitor market activities and gather field intelligence through trade feedback, secondary data (e.g., GfK, Canalys), and digital trends.

•       Generate monthly “Competitive Playbooks” to help the salesforce stay ahead.

Skills and Qualifications

• Has a wide range of experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways

• Works on complex issues where analyzing situations or data requires an in-depth evaluation of variables. Exercises judgement in selecting methods, techniques and evaluation criteria to obtain results. Determines methods and procedures on new assignments and coordinates other's tasks

• May manage a group such as coordinating activities regarding costs, methods and staffing

• Typically requires at least 8 years of related experience and a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years

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Skills Required

  • At least 8 years of related experience with a bachelor's degree
  • At least 6 years of related experience with a master's degree
  • At least 3 years of related experience with a PhD
  • Experience analyzing complex business issues, situations, and data using professional concepts and judgment
  • Experience selecting analytical methods, techniques, and evaluation criteria
  • Experience determining methods and procedures for new assignments and coordinating others' tasks

Samsung Electronics Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Samsung Electronics and has not been reviewed or approved by Samsung Electronics.

  • Parental & Family Support — Paid parental leave of up to 14 weeks is offered in U.S. entities, alongside family‑building support, caregiver resources, and adoption assistance. Semiconductor sites note fully paid parental leave for eligible employees and targeted programs for pregnancy and infant care.
  • Leave & Time Off Breadth — Generous PTO equivalent to about 20 days per year for full‑time U.S. employees, increasing with tenure, is paired with company holidays. Some entities also promote flexible time initiatives and paid volunteer time.
  • Retirement Support — Semiconductor units publicly detail a 401(k) match with immediate vesting, and other U.S. entities highlight strong retirement support. Additional financial programs such as student‑loan repayment and charitable‑gift matching bolster long‑term savings.

Samsung Electronics Insights

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The Company
HQ: Suwon-si
145,454 Employees
Year Founded: 1969

What We Do

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.

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