Business Insights Manager

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Winston-Salem, NC, USA
In-Office
Fintech • Information Technology • Analytics
The Role

Utilizing strong creative, communication, and leadership skills, the Business Insights Manager drives cross-functional cooperation with our internal business development teams, manages multiple strategic and complex projects that require strong analytical skills and acts as a mentor to others within the team. The incumbent exhibits a strong passion for data-driven story telling related to the performance of consumer and retailer promotions.

Primary Accountabilities:
Strategic (30%)

  • Independently lead strategy discussions with sales team partners and clients

  • Help develop sales positioning based on data insights, market trends & engagement background  

  • Build insightful recommendations based on POS data, social search / listening, industry trends

  • Independently lead the development of sales presentations – developing compelling and relevant data visualizations, insights and recommendations to strengthen the Inmar solutions

  • Collaborate with sales team partners on long-term planning discussions with key clients in each category  

  • Provide strategic, social and industry insights to Inmar team members across all teams within the organization  

Leadership (20%)

  • Act as a leader and mentor to sales team members, other Business Insights Managers and others within the strategy team  

  • Relay complicated research methods and analytics to non-technical audiences who are responsible for pitching the deck to prospects and customers

Influence (20%)

  • Focus on client retention, growth and renewal by building strategic business client relationships alongside sales team 

  • Provide input to product marketing and sales leaders relevant to market trends, client needs/feedback and new product features 

  • Develop and maintain deep expertise and knowledge of all Inmar products and understand how Inmar products will assist brands in reaching their marketing goals   

 
Analytical (20%)  

  • Research new products / tools to incorporate within Inmar analytics suite  

  • Bring recommendations to life visually and strategically within presentation format

  • Identify new Category / Seasonal opportunities for the Inmar sales teams based on research and market feedback

 
Operational (10%)

  • Independently manage queue of insight/analytical requests across Inmar enterprise  

  • Demonstrate proficiencies in the emerging media, content marketing and consumer promotions space  

  • Use Salesforce as a CRM tool including reporting and tracking of sales impact of efforts

 
Required Qualifications: 

  • Bachelor’s Degree required in business, marketing, analytics or related discipline
  • 4-6 years’ experience working in a professional environment, preferably in shopper or brand marketing, media agency, research/analytics or related field, or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position
  • Strong client facing experience, preferably in a sales-oriented role presenting recommendations/results to clients 
  • Experience with complex data visualization and insights development strongly preferred
  • Proficiency working with the following software programs: Microsoft PowerPoint, Microsoft Excel, Google Drive, Google Slides, Salesforce, and Familiarity with Tableau
  • Knowledge or previous experience with consumer promotions and/or social media/media 
  • Project Management experience strongly preferred

Individual Competencies:

  • Research: Strong ability to research topics and synthesize information into concise recommendations and reports

  • Influence: Persuades or convinces others to support an idea, agenda, or direction through establishing credibility, using data and facts for support. Directly address a person's concerns or issues and make connections.

  • Attention to detail: Meticulous in formatting consistencies. Demonstrated excellence in writing skills, with high attention to detail and emphasis on accuracy

  • Authenticity: Builds legitimacy by being positive, trustworthy, and promoting openness through honest and ethical relationships.

  • Innovative: Ability to develop, sponsor, or support the introduction of new and improved methods, products, procedures or technologies.

  • Urgency: Maintains a sense of urgency to complete tasks and accomplish goals. Proactively works through problems and keeps initiatives moving forward despite challenges

  • Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.

  • Organizational/Multitasking Skills: Ability to maintain organization on multiple tasks and projects simultaneously in a high-pressure, timeline-driven environment

  • Customer Service Oriented: Willingness to support and provide excellent service to our Sales partners

  • Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.

  • Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives, leverage information and achieve results.

  • Story telling skills:  Demonstrated ability to research topics and synthesize information into concise recommendations and reports. 

  • Communication: Ability to give and receive messages and information in written, oral, and visual formats in a clear and succinct way for a complete understanding of meaning and intent. Strong oral communication skills and ability to interact successfully and collaboratively with others

  • Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

While performing the duties of this job, the associate is:  

  • Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.

  • Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.

  • Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.

  • Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.

Safety:

  • Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

As an Inmar Associate, you:

  • Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations. 

  • Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client. 

  • Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results. 

  • Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability. 

  • Understand that results are important and focus on turning mission into action to achieve results following the principles of Agile Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.

#REMOTE

#LIREMOTE

   

We are an Equal Opportunity Employer, including disability/vets.

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The Company
HQ: Winston-Salem, NC
2,044 Employees
Year Founded: 1980

What We Do

We reimagine everyday business challenges through advanced analytics, technology-enabled and market-driven solutions built to solve some of industries’ biggest obstacles to growth. Inmar Intelligence’s customer-centric approach is evident through our success helping companies dynamically engage audiences, build brand loyalty, create efficiencies and drive profitable growth. We help leading Fortune 500 companies and emerging brands stay relevant and propel growth while providing their consumers with personalized and precision-driven tools to save money, improve health and safety, and more conveniently go about their lives. For more than 35 years, we have served retailers, manufacturers, healthcare providers, government and employers as their trusted intermediary and helped them redefine innovation.

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