At Coface we make trade happen everyday
Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.
With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.
Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.
Shape the future of trade with us. Join our Happeners!
Job DescriptionMISSION :
In this role, you will be responsible for developing and executing strategic demand and lead gen initiatives, and maximize revenue growth to support the business objectives.
MAIN RESPONSIBILITIES:
- Plan, direct, and execution of the marketing and communication strategy and programs to increase customer interest and demand for products and services;
- Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account Based Marketing);
- Liaise with local market Marketing resources and key stake holders in connection with campaigns and events plan and develop a yearly marketing activity calendar, based on the prioritized initiatives, goals, and activities originating from the strategy;
- Development of relevant content to support use cases in order to drive targeted marketing campaigns;
- Support the delivery of all the required assets, collateral and campaigns.
- Oversee the creation and implementation of new initiatives based on business needs;
- Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification;
- Build sales pipeline for business unit’s broad range of products and services using marketing services delivery teams’ offering;
- Provide reports to management on marketing campaign performance and results (leads generation and lead conversion);
- Interpret marketing and customer data to identify new opportunities to best target business customers;
- Analyze and optimize campaign results and perform quarterly post mortems.
Qualifications
- At least 5+ years of experience of B2B marketing demand generation in Asia Pacific in Data - Business Intelligence solutions providers, Trade Technology, Rating Agencies industries;
- Bachelor's degree in Marketing or Communications or a related field.
- Self-improvements / development with Digital marketing experience certificates
- Experience of producing multi-channel marketing plans to generate brand awareness and leads for business development;
- Experience on both business and agency side advantageous.
- Experience in using marketing technology such as CMS, marketing automation (Eloqua) and CRM, Adobe, Canva, HTML;
- Experience of managing paid media, social and events;
- Good analytical skills;
- Highly organized & project management skills;
- Excellent communication skills;
- Strong collaboration & stakeholder management skills;
- Hybrid working model after the first month
- Great place to work: central and modern office
- Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…
- Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
- Health care
Skills Required
- At least 5 years of B2B marketing demand-generation experience in Asia Pacific, preferably within data/business intelligence, trade technology, or rating agencies
- Bachelor’s degree in Marketing, Communications, or a related field
- Digital marketing experience certificates
- Experience producing multichannel marketing plans that generate brand awareness and leads
- Experience using CMS, Eloqua, CRM, Adobe, Canva, and HTML
- Experience managing paid media, social media, and events
- Good analytical skills
- Highly organized with project management skills
- Excellent communication skills
- Strong collaboration and stakeholder management skills
- Experience on both the business and agency sides
What We Do
With over 75 years of experience and the most extensive international network, Coface is a leader in trade credit insurance & risk management, and a recognized provider of Factoring, Debt Collection, Single Risk insurance, Bonding, and Information Services. Coface’s experts work to the beat of the global economy, helping ~50,000 clients in 100 countries build successful, growing, and dynamic businesses. With Coface’s insight and advice, these companies can make informed decisions. The Group' solutions strengthen their ability to sell by providing them with reliable information on their commercial partners and protecting them against non-payment risks, both domestically and for export. In 2023, Coface employed ~4,970 people and registered a turnover of €1.868 billion.
