Business Finance Lead - Demand

Reposted 2 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Mid level
Food
The Role
The Business Finance Lead partners with demand leadership to translate marketing strategies into financial realities, ensuring investments yield maximum returns. Responsibilities include financial analytics, forecasting, and risk management while leading the finance business partner team.
Summary Generated by Built In

Job Description:

The ONE-demand financial strategist & value architect as business partner for the Demand Engine of Royal Canin China market, to ensure value creation by being the embedded financial co-pilot to the demand functional leadership, translating business strategy into financial reality, and ensuring marketing & sales investments generate maximum return.
 

1.Business Partnering, Tactic Planning & Growth Management (40%)
1)Strategic finance partner & tactics translation: Partner with the demand leaders and marketing leaders to translate sales & marketing strategy (e.g., build up new model, launch new product, shift channel mix) into a robust, financially-sound IVCP and AEP.
2)Investment Governance: Own the financial framework for evaluating and approving all demand related investments, ROI analysis on brand vs. performance marketing, digital campaigns, events; Headcount planning, territory design, incentive compensation (IC) plan design 
3)New growth initiatives: Business cases for new channel partnerships, pricing models, portfolio programs, customer acquisition programs and ect other for business growth 

2.Financial Analytics & Investment Power (20%)
1)Customer & Product Profitability: Move beyond revenue reporting to define and measure true contribution margin by customer, product, channel, and region. Identify value-destructive segments.
2)Pricing Strategy & Execution:  Co-develop China pricing frameworks, discounting authorities, and deal desk governance ; Analyze price realization, leakage, and elasticity. Be the authority on "value capture.“ & “Value creation”
3)Sales Force Effectiveness: Analyze leading indicators: pipeline health, conversion rates, sales productivity, quota attainment, TE investment. Link sales activities to financial outcomes
4)Marketing ROI & Attribution: Establish the measurement framework to connect marketing spend to pipeline generation and revenue, navigating multi-touch attribution challenges. 

3.Forecasting & Performance Management: (20%)
1)Own the Pillars’ P&L Forecast: Drive a dynamic, driver-based forecasting process (e.g., Weekly/Monthly Latest Best Estimate) that reflects real-time business facts and market intelligence, and link with China FP&A to reflect the business P&L timely & accurately 
2)Performance Dialogue: Lead the financial performance review with sales & marketing leaders, providing not just variance analysis ("what happened") but predictive insight ("what will happen") and prescriptive recommendations ("what to do about it").
3)KPI Definition & Monitoring: Define and socialize the critical KPIs with sales & marketing , and automize the KPI monitoring process with effective dashboard  

4.Business assurance & Organizational Leadership: (20%)
1)Trusted Advisor: Serve as a confidential sounding board and strategic finance advisor to demand leaders and their leadership teams for all finance topics 
2)Risk Management: Identify and mitigate demand related frontline risks (e.g., customer concentration, bad debt, channel conflict, regulatory changes).
3)Cross-Functional Orchestrator: Bridge the gap between Demand, VCO, NSOP and Finance to ensure aligned execution (e.g., ensuring demand forecasts align with production plans).
4)Talent & Team Leadership: Build, lead, and develop a high-performing finance business partner team supporting sales and marketing sub-functions

Skills Required

  • Strong experience in financial analysis and ROI evaluation
  • Expertise in strategic finance and marketing
  • Leadership experience in finance team management

Mars Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.

  • Healthcare Strength The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
  • Parental & Family Support Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
  • Retirement Support Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.

Mars Insights

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The Company
HQ: Mc Lean, VA
41,866 Employees
Year Founded: 1911

What We Do

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

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